BOSTON, MA / ACCESSWIRE / December 14, 2022 // Saifr™, an AI-focused regulatory technology (RegTech) business that assists financial services clients in the review and approval of communications to help mitigate brand, regulatory, and reputational risk, today announced new ways to access its analytics. Now, customers can use Saifr's advanced AI models to conduct compliance scans on marketing communications directly in their current business software via add-ins.
Saifr's new add-ins allow users to take advantage of the compliance scans within their existing Microsoft 365 suite of business apps. The add-ins deliver the same scan speed and accuracy as when users work directly in the SaifrReview™ application.
Saifr's business efficiency add-ins can include:
- Compliance risk detection AI models that identify potentially non-compliant language, explain why that content is being flagged, and suggest possible disclosures.
- A set of marketing AI analytics that evaluate content for tone of voice, the use of inclusive language, and demographic (age and gender) appeal.
"By making such powerful productivity tools available in apps that marketing and compliance teams use every day, Saifr can help enterprises further reduce friction in getting regulated content to market faster," said Vall Herard, SVP at Fidelity Labs and CEO of Saifr. "Embedding our AI-compliant writing assistant in everyday apps was the next step after making it available in our SaifrReview SaaS offering earlier in the year."
Saifr utilizes a multi-disciplinary AI modelling framework to address real-world content that comes in textual, image, audio/visual, and other formats. Saifr's products can serve marketing or compliance, and when used by both, can foster even greater collaboration to help create compliant communications faster.
Saifr plans to offer add-ins to other commonly used office software in the near future. For more information, please visit Saifr.ai.
About Saifr
Saifr, a RegTech incubated by Fidelity Labs, streamlines and enriches the content creation and review process to help mitigate brand, reputational, and regulatory risk. Saifr leverages its unique access to millions of documents representing more than 15 years of work by thousands of marketing and compliance experts in various lines of business to create deep-learning AI models. Saifr's AI helps the content creation, approval, and filing processes to make it easier, faster, less expensive, and more accurate.
Learn more at https://www.saifr.ai, and follow us on LinkedIn.
About Fidelity Labs
Fidelity Labs is Fidelity Investments' in-house software incubator and digital studio. Founded in 2005, Fidelity Labs has played a critical role in driving growth and innovation for the firm. The Fidelity Labs organization has a portfolio of new businesses and is constantly prototyping concepts for Fidelity's next new ventures. Learn more at https://labs.fidelity.com.
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SOURCE: Saifr