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Lindt USA Launches Its First-Ever 3D Virtual Store with ByondXR and Makes Shopping for Premium Chocolate a Truly Innovative Experience

Thursday, 17 November 2022 14:00

Lindt, the world's number one premium chocolate brand, partners with Metaverse native e-commerce platform, ByondXR, to launch its first-ever 3D virtual store in the US.

STRATHAM, NH / ACCESSWIRE / November 17, 2022 / Lindt, the premium Swiss chocolatier and confectionery company founded in 1845 known for its iconic LINDOR truffles and bars offerings, announces the launch of a 3D virtual store in the USA. Developed by ByondXR - the leading 3D commerce platform - the virtual store is truly a sweet spot between the traditional holiday sweets and the modern and innovative shopping solutions.

ByondXR, Thursday, November 17, 2022, Press release picture
Lindt USA virtual store developed by ByondXR

Set in a beautifully decorated, fully 3D, and highly photorealistic environment, the store welcomes guests with an engaging introduction from one of the famous Lindt Master Chocolatiers, Ann Czaja. The best thing is, the immersive store is fully shoppable: simply choose the chocolate you love, add to cart, and check out seamlessly.

Upon entering, the luxury gift station awaits with exquisite boxes of Lindt chocolates. Next, if guests are looking for something a little more classic, they can explore the bars and hollow figures. A colorful wall of LINDOR Truffles and a chocolate fountain almost make you smell the chocolate! Exploring the store further, guests can then move over into the warm and cozy living room with a great view of the wintry forest through the floor-length windows. Once in the living room, guests get to play a memory game to win a shopping discount and choose some of the best holiday gifts for their loved ones. The best part? The Chocolate Lab where guests can look over the Lindt Master Chocolatier's shoulder where they're creating the most delicious chocolates. Guests can also watch videos and learn the most interesting facts about what goes into making Lindt chocolate.

ByondXR, Thursday, November 17, 2022, Press release picture
Lindt USA virtual store developed by ByondXR

"Here at Lindt USA, we are delighted to offer customers this cutting edge, retail experience just in time for the Holidays" - said Patrick Diggelmann, Vice President of Retail and E-Commerce at Lindt USA. "While there is no experience quite like entering one of our beautiful Lindt retail stores in person, our virtual store is a close second. We're truly delighted to show it off" - continued Diggelmann.

ByondXR prides itself on developing the most photorealistic, engaging, immersive and quick-loading virtual experiences across all devices. ByondXR's platform empowers brands and retailers to take a step towards innovative shopping. The recent update enables customers & partners to fully manage and configure their own virtual stores by adding plugins, features, visuals, gamification and more. Controlling plugins lets users add their own ecommerce, media, and fun elements inside.

"Developing Lindt Chocolate's first-ever virtual store has been a great honor to us. We want brands from any industry to be able to showcase their products through virtual stores and not only take a step towards innovation, but be able to engage with each and every one of their consumers on a new level" - says Noam Levavi, ByondXR CEO and Co-Founder.

ByondXR, Thursday, November 17, 2022, Press release picture

About Lindt & Sprüngli:

About Lindt & Sprüngli Lindt & Sprüngli has been enchanting the world with chocolate for over 175 years. The traditional Swiss company with its roots in Zurich is a global leader in the premium chocolate sector. Today, Lindt & Sprüngli produces quality chocolates at its 11 factories in Europe and the USA. Its products are sold by 31 subsidiaries and regional offices, in around 500 of its own shops, as well as via a network of more than 100 independent distributors around the globe. With more than 14,000 employees, the Lindt & Sprüngli Group reported sales of CHF 4.59 billion in 2021.

About ByondXR:

Founded in 2016, ByondXR, a true metaverse shopping and virtual experiences pioneer, is transforming retail and disrupting eCommerce through its immersive Commerce platform. By creating virtual environments mimicking real-life stores and showrooms, ByondXR has created an engaging experience for consumers to browse products online and decorate their homes more efficiently. Its customizable 3D platform takes consumers on an interactive journey recreated with photorealism. The platform supports the beta deployment of virtual stores onto some of the leading new platforms and virtual worlds like Roblox, Decentraland, Zepeto and many more. In addition, the platform enables users & partners to fully manage and configure their own virtual stores by adding plugins, features, visuals, and more. ByondXR's virtual solutions have given retailers not only a lifeline in the current environment, but a competitive edge in a forward-thinking future. For more information, visit

ByondXR Media Contact:

Angelika Mnatsakanyan
PR & Communications
[email protected]

Lindt USA Contact:

Kristin Baker
Marketing & Promotion Manager
[email protected]


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