LOS ANGELES, CA /ACCESSWIRE / October 27, 2022 / The LA-born lifestyle brand, Kor Water, has been making a splash in reusable drinkware since their founding in 2004. The company has become synonymous with chic utility that supports our wildest adventures, even the ones that shake us to the core. Their latest suite of sustainable bottles needs no introduction, taking its namesake from the simmering boulevards in the City of Angels. The Melrose model joins Kor Water as an improved vessel for change, strengthening our relationship with hydration while casually disrupting the drinkware market. Melrose is loud and proud, designed for the leaders of tomorrow who need a co-pilot while they set the standard for excellence. A garden grows best with the support of a healthy habitat, and Kor Water is reminding us all to stop and #SmellTheMelrose every once in a while.
Over the years, Kor Water has developed a reputation as a movement that reaches beyond the consumer threshold. The company's unique collaborations and partnerships contribute to a larger canvas that is bigger than water, despite the fact that water itself is the core of everything that we do. As a member of 1% For The Planet, Kor Water commits 1% of earned revenue to sustainability efforts through 1% For The Planet. Among the most notable entities include UrbanSurf4Kids, which provides opportunities for healing and empowerment through surf therapy, mentorship, and life skills achievement programs for youth in foster and at-risk communities, and Vertue Lab, who invests in ideas that protect the planet by providing support to cleantech startups so that they, in turn, can provide relief to us and our planet. Kor believes prevention is just as critical as reversing the damage to the environment- basically, they walk the walk.
Kor Water's dedication to stirring real change for our communities runs deep in their design ethics too, creating space for collaborative work that unites people with purpose. One Canvas, the company's dynamic platform for creatives with a powerful vision, invites artists from around the world to craft a collector's edition model that speaks to their virtues, letting unabashed artistry unravel the changes we wish to see in the world. This program supports the influential standing power of collaborative art while striking with intention, as a portion of proceeds generated from those sales are donated to organizations that are near and dear to the artist in question. We can all agree that life itself is a work of art, and water is at the core of living out your fantasies.
With additions like Melrose, it's easier to make hydration the best part of our living experiences. Offered in 27, 20, and 12oz sizes in 8 color variations, Melrose is that hometown friend that's always down for exploring new coves of the city. Drawing inspiration from the leafy enclaves surrounding Melrose Avenue, this new addition to the Kor family checks all the usual boxes and then some, putting water at the front of your daily grind (even if that grind means lazy walks on a Sunday morning). Built with ease and fluidity, Melrose is capped with Kor's signature PerfectSpout™, a threadless design that allows for easy sips or deep chugs. This no spill approach comes in clutch for more rigorous activity, as all of Kor Water's containers are completed with a twist or snap cap to ensure no spillage. The water stays where it's supposed to, so you can be all chic, no leak. The breezy build of Melrose is apparent in the grip as well, which makes for an easy swing or a grab ‘n go when you're headed out the door.
A sunset in the San Fernando Valley is something to inspire, with a gradient of pinks, blues, and reds dripping down over the palms. Melrose is always dressed to impress with a savory color palette that could rival even the most balmy of twilights. Their color selections carry the same energy, fit for any mood that calls for coral, sea moss, nickel, or grabbing tofu in Koreatown for dinner.
Designed with a non-slip base and vacuum-insulated double wall stainless steel, Melrose keeps the cold drinks cold and the hot ones hot. Leading with allure and a zest for the spice of life, Melrose puts the ‘fun' in functional drinkware so hydration remains a vital resource for conquering the day ahead. Kor Water keeps it real with real-world solutions to real-world experiences, elevating the essence of hydration to international levels of importance. We walk with water every day, the least we could do is walk with style.
About:
Kor Water is a leading figure in sustainable hydration through a suite of designer-quality drink vessels that support an expressive, eco-friendly lifestyle. Launched in 2004 and based in Los Angeles, Kor Water works to position water, the foundation of life itself, at the center of change, fueling tomorrow's pioneers through powerful partnerships and chic utility.
Contact:
Kor Water Team
@korwater
www.korwater.com
[email protected]
SOURCE: Kor Water