WILMINGTON, DE / ACCESSWIRE / October 31, 2022 / Transparency Market Research Inc. - Increasing disposable income among women, coupled with rising awareness regarding benefits of using proper sanitation products is boosting growth within the global feminine hygiene products market. As a result of increased disposable income, more and more women are investing in feminine hygiene products, such as intimate wash, hair removal solutions, and sanitary wipes. A large number of working women in this age avoid using soap to clean intimate areas. Instead, they are using intimate wash products to maintain proper pH balance. This trend is estimated to boost market growth in coming years. As per a latest research report, the global feminine hygiene products market is projected to register a CAGR of 6.2% over the forecast period of 2022 to 2031.
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Feminine Hygiene Products Market - Key Findings of the Report
- Consumer Shift towards Tampons, Panty Liners, and Menstrual Cups: Menstrual products account for the highest demand in the global feminine hygiene products market. While sanitary napkins and sanitary pads remain dominant products in the market, gradual shift of customers towards using tampons, panty liners, and menstrual cups is creating substantial growth opportunities for players. The demand for tampons and menstrual cups is particularly high in developed economies in North America and Europe, whereas a large section of women residing in Asia Pacific region still opt for using sanitary pads or sanitary napkins.
- Increasing Demand for Organic and Eco-Friendly Products: Conventional sanitary products usually contain various synthetic materials, such as metal dyes that can cause allergies, processed wood pulp that can lead to inflammation and/ or infection, and rayon dioxin. Some of these compounds are found to be carcinogenic after prolonged exposure. Increasing incidence of health issues caused by using products made with these chemicals has triggered a consistently growing demand for products made with organic materials. Increasing demand for biodegradable and organic products is expected to foster growth in the global feminine hygiene products market in coming years.
Feminine Hygiene Products Market - Growth Drivers
- Rising awareness regarding hygiene and sanitation drive demand within the global feminine hygiene products market
- Increase in the working female population, as well as resulting increase in disposable income amongst women bolsters market growth
- Increasing demand for organic and eco-friendly products generate lucrative revenue generation opportunities in the market
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Feminine Hygiene Products Market - Key Players
The landscape of global feminine hygiene products market is fragmented in nature, owing to the presence of various small and large-sized players. Some of the key companies operating in the global feminine hygiene products market are Energizer Holdings, Inc., Unicharm Corporation, Lil-Lets Group Ltd., Biochemix Healthcare Private Limited, Reckitt Benckiser Group PLC, Procter & Gamble, Edgewell Personal Care, Kimberly-Clark Corporation, Glenmark Pharmaceuticals, and Hengan International Group Co. Ltd. Players are launching new and organic products that feature attractive qualities such as micromesh, and moisture-free, as well as breathable technology. Manufactures are focused on remaining competitive about pricing and introducing new products with enhanced absorbing qualities to attract more and more customers. They are also engaged in research and development activities to develop and offer innovative products for general hygiene and vaginal care.
Feminine Hygiene Products Market - Regional Growth Assessment
Asia Pacific accounted for the largest share i.e., approximately 40%, in the global feminine hygiene products market in 2021, in terms of volume. Some of the key drivers influencing growth within the Asia Pacific feminine hygiene products market are rising level of awareness regarding sanitation, rapid urbanization, and growing demand for various types of sanitary products. Rising demand for sanitary protection products from various economies, including Hong Kong, India, China, Australia, and Japan, is also boosting expansion of this regional market.
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Feminine Hygiene Products Market: Segmentation
Feminine Hygiene Products Market, by Product Type
- Menstrual Products
- Sanitary Pads & Napkins
- Menstrual Cups
- Tampons
- Panty Liners & Shields
- Others (Cotton Buds & Balls, Sponge, etc.)
- Intimate Washes & Cleansing
- Moisturizers & Creams
- Wipes
- Spray
- Others (Powder, Mousse, Soap, Gel, etc.)
- Hair Removals
- Razors
- Strips & Wax
- Trimmers & Epilators,
- Others (Cream, Spray Foam, etc.)
- Others (Vaginal Tightening, Anti-hair Growth, Skin Whitening etc.)
Feminine Hygiene Products Market, by Category
- Conventional
- Organic
Feminine Hygiene Products Market, by Usage
- Disposable
- Reusable
Feminine Hygiene Products Market, by Age Group
- Below 15 years
- 15 - 25 years
- 26 - 40 years
- Above 40 years
Feminine Hygiene Products Market, by Distribution Channel
- Online
- Company Website
- E-commerce Websites
- Offline
- Specialty Stores
- Supermarket/ Hypermarket
- Others (Individual Stores, etc.)
Feminine Hygiene Products Market, by Region
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- South America
Consumer Goods Research Reports
Reusable/Washable Hygiene Products Market - The global reusable/washable hygiene products market is expected to reach US$ 29.9 Bn by the end of 2031, grow at a CAGR of 6.7% from 2022 to 2031
Nail Care Market - The global nail care market is expected to reach US$ 23.1 Bn by the end of 2031, grow at a CAGR of 8.0% from 2022 to 2031
Cosmetic Skin Care Market - The global cosmetic skin care market is expected to reach US$ 154.7 Bn by the end of 2031, grow at a CAGR of 4.8% from 2022 to 2031
Women Intimate Care Market - The global women intimate care market is expected to reach US$ 45.84 Bn by the end of 2031, expand at a CAGR of 5.0% from 2022 to 2031
Period Panties Market - The period panties market is expected to reach US$ 275.6 Mn by the end of 2031, grow at a CAGR of 12.1% from 2022 to 2031
Makeup Remover Market - The global makeup remover market is expected to exceed value of US$ 4.3 Bn by the end of 2031, grow at a CAGR of 6.5% from 2022 to 2031
Hair Removal Products Market - The global hair removal products market is expected to surpass the value of US$ 1.8 Bn by the end of 2031, expand at a CAGR of 5.9% from 2021 to 2031
Sanitary Napkin Market - The sanitary napkin market is expected to reach value of US$ 41 Bn by the end of 2031, grow at a CAGR of 5% from 2022 to 2031
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