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Sanitary Napkin Market to Rise at a CAGR of 5% during Forecast Period, notes TMR Study

Tuesday, 06 September 2022 10:03 AM

WILMINGTON, DE / ACCESSWIRE / September 6, 2022 / Transparency Market Research Inc. In 2021, the worth of global sanitary napkin market stood at US$ 24.5 Bn. The global market is likely to rise at a CAGR of 5% during the forecast period, from 2022 to 2031. The sanitary pads market size is anticipated to attain valuation of US$ 41 Bn by 2031. People are now increasingly concerned about their health while buying things due to an increasing interest in personal cleanliness and well-being. Women are the main target market for sanitary napkins. Menstruation, which occurs every month, is one of the main concerns for women's health. The use of sanitary napkins has increased due to women's growing knowledge of feminine hygiene products.

Transparency Market Research inc., Tuesday, September 6, 2022, Press release picture

In order to raise women's knowledge of menstruation hygiene, particularly in developing economies, governments in numerous nations are launching projects in collaboration with various non-profit organizations (NGOs). Additionally, in order to broaden their customer base, manufacturers are launching low-cost goods and putting an emphasis on product variety. The global sanitary napkin market is also affected by the vigorous marketing and advertising tactics used by major industry players.

Given the high regional per capita income and rising health concerns amongst women, the sanitary napkin market share in North America is anticipated to increase. In addition, the market is anticipated to be driven by various technical advancements including advent of organic products, superabsorbent fibre technology, and avoidance of chemicals in sanitary napkins over the next few years. Since more people are becoming familiar of the product, women's views regarding cleanliness are evolving, and eco-friendly items are far more readily available, it is expected that this trend will continue.

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Key Findings of Market Report

  • The rise of reusable napkins and use of environmentally friendly products is expected to increase the supply of sanitary napkins. A single sanitary pad might take 500 to 800 years to dissolve, in accordance with the Menstrual Health Alliance India, since this plastic utilized is not biodegradable and can pose risks to human health and the environment. Therefore, the usage of homemade sanitary products is encouraged for both environmental and user benefits. It is affordable and simple to make your own reusable pads. Reusable pads still have certain misconceptions about their cleanliness, viability, and absorption. The usage of disposable sanitary napkins is thus preferred by many menstruating women.
  • Improved leak protection as well as better sleep comfort is expected to fuel demand for overnight sanitary napkins, which is an important market segmentation of sanitary napkins.The user is protected from diseases by an antibacterial coating, which helps stop bacterial development. In order to avoid stains, the dual absorbent core quickly absorbs fluids and keeps it within. In order to keep women relaxed even with heavy flow, these nighttime pads have a dry liner. Additionally, the odor control system employs natural oils to stop odor. These patterns increase the use of overnight sanitary pads, which is likely to drive the global market for sanitary napkin.

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Global Sanitary Napkin Market: Growth Drivers

  • In addition, women are growing more concerned with their health and favouring environmentally friendly items. Given that eco-friendly sanitary napkins are entirely natural and do not include bleach, which contains carcinogenic dioxins, these sanitary napkins are healthier for users and have lower emission of CO2 during production. The demand for advanced items in the global sanitary napkin market is likely to increase as a result of these innovative products.
  • The Asia Pacific region is anticipated to provide the sanitary napkin market with promising prospects and account for a substantial sanitary napkins market share. Lack of knowledge about menstrual hygiene contributes to low use of sanitary pads in rural regions. For instance, 80% to 90% of village women in India typically use cloths during their periods. As a result, women have health problems including vaginal infections, which are likely to influence the sanitary napkin industry as a whole.

Global Sanitary Napkin Market: Key Players

Some of the key market players are

  • Unicharm Corporation
  • Edgewell Personal Care Company
  • Lil-lets UK Limited
  • Hengan International Group Company Limited
  • Kimberly-Clark Corporation
  • The Procter & Gamble Company

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Global Sanitary Napkin Market: Segmentation


  • Regular
  • Overnight
  • Panty Liners
  • Ultra-thin
  • Others


  • Cottony Comfort Napkins
  • Dry Feel Napkins


  • Disposable
  • Reusable


  • With Wings
  • Without Wings

Pack Size

  • Vehicle Manufacturers
  • Two-wheeler Dealerships
  • Franchise General Repairs
  • Locally-owned Repair Shops
  • Others


  • Small
  • Regular
  • Large
  • Extra Large
  • XXL Pads

Distribution Channel

  • Online
  • Offline

Consumer Goods Research Reports

Women Intimate Care Market - Women Intimate Care Market is expected to reach US$ 45.84 Bn by the end of 2031

Feminine Hygiene Products Market - Feminine Hygiene Products Market is expected to surpass the value of US$ 127.6 Bn by the end of 2031

Ceramic Sanitary Ware Market - Ceramic Sanitary Ware Market to Exceed Valuation of US$ 42.91 Bn by 2031

Tampons Market - The global tampons market is expected to surpass the value of US$ 8.3 Bn by the end of 2031, expand at a CAGR of 5.9% from 2021 to 2031

Period Panties Market - The period panties market is expected to reach US$ 275.6 Mn by the end of 2031, it is estimated to advance at a CAGR of 12.1% from 2022 to 2031

Hair Removal Products Market - Hair Removal Products Market is expected to surpass the value of US$ 1.8 Bn by the end of 2031

Baby Feeding Bottles Market- Baby Feeding Bottles Market is expected to cross value of US$ 3.7 Bn by the end of 2031

Smart Crib Market - Smart Crib Market is expected to reach US$ 545.4 Mn by the end of 2031

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SOURCE: Transparency Market Research Inc.

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