LOS ANGELES, CA / ACCESSWIRE / August 31, 2022 / Elegatto is known for its high quality premium men's jewelry and accessories. The company has just announced that it will be adding a line of women's jewelry and accessory items to its award-winning lineup, starting in the fall of 2022. The release is scheduled for October in celebration of the company's five year anniversary.
The Bangle Gold bracelet from Elegatto
The all new women's collection will feature approximately 16 designs to start with, and will include Elegatto's iconic nautical inspired bracelets, necklaces, and rings. The men's line will also be expanded at the same time to include new chain necklaces as well as rings. The female counterparts to the men's selections will offer additional sizing options for smaller wrists and feature more delicate and feminine designs, while adhering to Elegatto's traditional styles.
Creating Classic Pieces for Elegatto's Female Customer Base
Elegatto was founded in 2017 with the intent of creating a line of superior accessories for men that fuse function and fashion into timeless pieces that can be worn every day or for special occasions. The product line is created with quality in mind, so that these pieces can be worn for years and still remain in excellent condition.
As the brand grew, the company noticed that many of its customers were women, typically shopping for male loved ones; but sometimes purchasing the pieces for themselves, even though Elegatto's line was previously designed exclusively for men. This is why the company chose to expand with a women's line: the customers are already there and ready to purchase Elegatto pieces for themselves.
A Rapidly Expanding Market
The global fashion accessories market stands to experience significant growth in coming years. The market is already huge; the worldwide market value for accessories was $489.30 billion USD in 2022. The largest part of that revenue was for watches and jewelry, which was valued at $335.70 billion in 2022. About 30.9% of total revenue for accessories was generated via online sales.
This means that companies like Elegatto, with a widespread online presence via the website and multiple social media platforms, stand to increase their sales along with the projected market value. The expected growth in the industry is significant. The global market for jewelry alone - not counting watches or other accessories - is projected to reach $518.90 billion by 2030. Elegatto is poised to continue to expand both online and in stores throughout the US.
Companies like Elegatto have seen changes in the industry since the COVID-19 pandemic and some of these changes have contributed to specific growth in the market. For example, many consumers of jewelry items worldwide suffered financial difficulty during the pandemic, working reduced hours due to quarantining. Some businesses were shut down altogether, leaving families scrambling to make ends meet. During these challenging times many consumers were less likely to spend over $100 on a single piece of jewelry, but were also less likely to spend any money on low-quality pieces that were not designed to last.
This created a need for businesses like Elegatto, as the company offers a variety of styles with a price point under $100. The company's spokesperson says, "We are focused on quality and affordability. There is currently a niche in the industry regarding customer demand and the availability of similar styles with similar price points and Elegatto has grown to fit that space."
Creating Elegance with Iconic Looks
The spokesperson for Elegatto describes the current product line as diverse and describes the company's plans for expansion. "Our goal is to continue to offer a broad selection of bracelet styles," says the company. "We are pleased to announce our plans to expand our sophisticated and modern style catalog with rings, and eventually with keychains and other accessories."
Elegatto already has a customer base of over 100,000 customers worldwide. The company offers 80 different bracelet designs in a variety of materials and even produces custom jewelry designs for over 20 yacht clubs around the world. Elegatto products are also making their way into physical stores, with over 30 stores across the US carrying Elegatto pieces.
Elegatto offers a wide selection of bracelets, including the Cuff Collection, the Nautical Rope Bracelet Collection, and the Leather Bracelet Collection. Customers will soon see the expansion of Elegatto's necklace options as well as brand new products.
The Elegatto representative shared that the company's mission is providing premium accessories at affordable prices, allowing each customer to find a jewelry piece for any occasion and style. "Our aesthetic is recognizable by a minimalistic design and attention to detail," the company says. "Our designs provide a personal accent to any lifestyle. Durability is our top design consideration - essentially we intend for each piece to last through years of enjoyment."
Elegatto is a men's accessory store located in Los Angeles. Founded in 2017 by designers with a passion for unique designs and high quality jewelry, the company's mission is to provide premium accessories at affordable prices and design pieces for everyday use that will stand the test of time.