AUSTIN,TX / ACCESSWIRE / July 13, 2022 / Growth Channel has announced the launch of its Activate DSP platform. The platform provides businesses to create, manage, and optimize omnichannel ad campaigns across every major global media supply.
Growth Channel's vision is to enable businesses to access the biggest ad inventory across premium advertising channels, to help companies identify the right audience for their business, and eliminate minimum ad spend requirements.
By eliminating the minimum requirements for the audience size and budget spend, advertisers and agencies will have full flexibility for running tests and verifying their media strategy, resulting in more focused digital campaigns.
How Growth Channel does it
Artificial intelligence has seen significant growth in the last five years. Its increasing use cases have allowed it to advance in the marketing space, with a variety of solutions being developed around predictive analytics, personalization, and dynamic pricing, among others. These growing trends led founder Maryna Burushkina to ask why there was no similar tech-powered solution for marketing planning, activation, and optimization.
Growth Channel leverages AI to help businesses optimize their marketing efforts, leading to a more efficient and effective return on ad spend (ROAS). This is done through a comprehensive array of persona identification, channel mapping across the customer journey, and AI technology that assists users in creating and implementing targeted ad campaigns.
The Activate DSP platform joins an extensive portfolio of marketing services offered by Growth Channel. These services are further complemented by the company's unique framework to guide companies through the marketing process.
Image: Sample Persona profile generated by Growth Channel
A unique approach
Growth Channel believes advertising starts by identifying who you're targeting, where, and with what message, not with a campaign setup.
With Growth Channel, users are guided through a process to help them identify their "buyer personas" (ICP), the best channels to reach them, and content recommendations. Finally, they're assisted in "activating" (launching) those campaigns across multiple paid media channels simultaneously.
Many advertisers today use multiple demand-side platforms (DSPs) to manage their campaigns. Of course, this is time-consuming to learn, set up, and analyze. Instead of building another ad platform, Growth Channel connects to the existing providers, giving customers the biggest ad inventory, performance comparables, and unified reporting.
About Growth Channel
Launched during the pandemic, Growth Channel had a mission to help businesses survive. In its first year, Growth Channel helped a thousand businesses and 25 marketing agencies in over 50 countries grow as much as 1000% within three months of using the application.
With an ever-evolving internet landscape, employing an omnichannel strategy is becoming more and more important. A leading solution provider in its niche, Growth Channel enables businesses to stay ahead of the curve, target their niche audiences, and optimize campaigns across multiple channels.
Keep up with Growth Channel
Company Website: https://growthchannel.io/
Company Facebook: https://www.facebook.com/growthchannel/
Company Twitter: https://twitter.com/Gr0wthChannel
Company LinkedIn: https://www.linkedin.com/company/growthchannel/
Founder LinkedIn: https://www.linkedin.com/in/mburushkina/
Press Contact: Maryna Burushkina, [email protected]
SOURCE: Growth Channel