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TBaar Paints the Town Neon As It Unveils Its New Branding

Tuesday, 17 May 2022 11:01

The Drink of the Summer Is Here and Instagram Worthy. These Fun, High Quality Teas Pack A Mean Punch and Served In An Instagramable Cup Sleeve

NEW YORK, NY / ACCESSWIRE / May 17, 2022 / TBaar is reinventing the bubble tea market one vibrant cup at a time. Founder and CEO, Gary Lin, plans to paint the town neon as he unveils fun, modern packaging for Brooklyn's most beloved, TBaar.

TBaar, Tuesday, May 17, 2022, Press release picture

In 2006, after successfully establishing the first of its kind, in New York, TBaar has gone on to open over 50 locations across 10 states. Now, the brand is ready to offer its customers a dazzling, new kind of Instagramable experience for the bubble tea game: vivid cup sleeves and vibrant teas that taste just as good as they look.

"I take pride in having built a successful business over the years." says founder, Gary Lin. "I want people, both young and old, to be able to enjoy my freshly-made teas. Our high-quality ingredients come straight from my homeland in Taiwan. The amount of love and creativity that goes into each cup is remarkable!", is the final message Gary Lin leaves when discussing the nature of TBaar's recent rebranding.

TBaar, Tuesday, May 17, 2022, Press release picture

TBaar mastered the vibe check. The bubble tea brand serves their showstopping teas in clear cups, with an emphasized "T" on the facade, showcasing their beautiful colors, fruits and layers. Neon and pastel colors adorn the new cup sleeves for a fun, new and modern look. The sleeves feature exciting, bold lettering which extends the cup with a snapshot-worthy, branded tag.

CreativiTEA is celebrated at TBaar and with great reason. It is a safe space for young individuals who appreciate the arts and share a great love for bright, sweet and fun bubble tea flavors.

About NU Media
Headquartered in New York City, NU Media is a digital marketing agency that specializes in purposeful storytelling. With a highly diverse and creative team, NU Media labors to meet and exceed client needs from in-depth planning to exceptional performance. The agency is committed to developing brands, making lasting connections and delivering impactful results.

About TBaar
Born on a small corner in Brooklyn, one of New York City's original bubble tea shops, Tbaar, maintains the highest quality ingredients directly from Taiwan. They have been brewing the highest quality tea since 2006. TBaar's new brand image broadens their clientele to young creatives by embracing vibrant colors to create a young, fun, and energetic ambiance. Their colorful bubble teas evokes a spark, redefining #creativitTEA one freshly brewed cup at a time. Take a closer look at their bubble tea in action by visiting and follow them on Tiktok and IG: @official.tbaar.

Media Contact
Janice Louis
Nu Media
(347) 503-8337
[email protected]


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