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Mission MightyMe Celebrates Food Allergy Awareness Week with "Spread the Love" Campaign

Monday, May 9, 2022 11:10 AM

Limited-time Buy One, Send One offer lets customers share the good news about food allergy prevention with friends

ATLANTA, GA / ACCESSWIRE / May 9, 2022 / Mission MightyMe, the company on a mission to end the food allergy epidemic, is marking Food Allergy Awareness Week with "Spread the Love," a unique Buy One, Send One campaign kicking off today and lasting through Sunday, May 15.

Mission MightyMe, Monday, May 9, 2022, Press release picture

Food allergies have become a huge public health problem, affecting one in 13 kids and costing the U.S. nearly $25 billion a year in food allergic reactions. Based on groundbreaking research led by Mission MightyMe Co-Founder Dr. Gideon Lack (The LEAP Study), new pediatric guidelines now recommend feeding babies common allergens early and often to help prevent food allergies. However, many parents still aren't aware of the new research or recommendations. To change that, Mission MightyMe is creating an opportunity for parents in-the-know to pay it forward by sending its delicious peanut and tree nut-based puffs to their friends, for free.

Customers who make a purchase on between May 9-May 15 will receive a code to share with a lucky friend, redeemable for first-time customers, for a free case of Mission MightyMe Proactive Puffs. The goal is to inform parents and caregivers about the new research and recommendations for early allergen introduction, and empower them with Puffs with Purpose that make it deliciously simple to follow them.

"We have reason to be optimistic about the future," said Catherine Jaxon, food allergy mom and co-founder of Mission MightyMe. "Thanks to new research, we know that food allergy prevention is possible. Knowledge is power and that knowledge can help other families avoid the burden of food allergies that our family navigates daily. We hope this campaign inspires our amazing customers to spread the good news to help other children and families they love, lead healthier, happier lives."

Mission MightyMe's quick-dissolve puffs with peanuts and tree nuts are versatile for any feeding stage after a baby starts solids: they can be softened with water and spoon fed (recommended for babies under 7 months of age), crumbled and mixed into any puree, or enjoyed as a healthy snack on-the-go for older children. All products are designed to age up with babies as they become big kids and developed with global food allergy prevention expert and Mission MightyMe co-founder Dr. Gideon Lack, whose groundbreaking research (the LEAP and EAT Studies) changed feeding guidelines around the world to recommend early introduction of peanut and other common food allergens in infancy.

JJ and Catherine Jaxon's oldest daughter is severely allergic to most nuts after they followed the old guidelines to avoid them in infancy. They were determined to follow the science and introduce allergens early to avoid the same outcome with their third child, but searched for products that made it easy and came up empty. So they teamed up with Dr. Lack and Todd Slotkin, co-founder of the largest food allergy non-profit (FARE), to create their own solution and make early allergen introduction easier and safer for all. Mission MightyMe launched its first product, Proactive Peanut Puffs, in early 2020. Earlier this year, Mission MightyMe introduced Proactive Nut Butter Puffs, the first and only baby-friendly puff to contain peanuts and multiple tree nuts (almonds, cashews, hazelnuts, walnuts), making it simple for parents to include a wide variety of nuts in little diets early and often.

Proactive Nut Butter Puffs and Proactive Peanut Puffs, as well as Variety Packs, can be purchased in a case of four or five stand-up resealable pouches; $4.99 per pouch or $4.49 per pouch with subscription. Customers can find Mission MightyMe products on and Amazon, with Prime shipping available. To help parents navigate the feeding journey with their little ones, Mission MightyMe recently released an educational, easy-to-understand Early Allergen Introduction Guide as a free online resource.


Media Contact: Jessica Pope
Email: [email protected]
Phone: 713-689-4991

About Mission MightyMe
Mission MightyMe is the company on a mission to end the food allergy epidemic. With convenient, simple, tasty and nutritious science-backed snacks, Mission MightyMe empowers parents, making it easy to follow the latest pediatric feeding recommendations for early allergen introduction. Two products - Proactive Peanut Puffs and Proactive Nut Butter Puffs - are now available, with more currently in development.

Mission MightyMe was co-founded by food allergy parents JJ and Catherine Jaxon; Dr. Gideon Lack, world-renowned pediatric allergist and lead author of the groundbreaking LEAP Study; and Todd Slotkin, Food Allergy Research & Education (FARE) co-founder. The Atlanta-based brand gives back by supporting food allergy prevention research and education, and by donating product to help food insecure families have access to healthy food and food allergy prevention. Mission MightyMe was one of Fast Company's 2021 World Changing Idea Finalists. Products can be found at and on Amazon.

SOURCE: Mission MightyMe

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