ORM market to grow by 100 percent by 2029
SARASOTA, FL / ACCESSWIRE / May 3, 2022 / Public figures, business owners, and others concerned with the way they're viewed by the public are beginning to understand the importance of online reputation management (ORM), sometimes through bitter experience and loss of revenue. Choosing to optimize search engine results (SEO) is important but how do they deal with the results of the search, especially if those results are negative?
There is no longer any choice about whether to focus attention on either ORM or SEO: today businesses and public figures know both have to be priorities.
ORM and SEO thought leaders agree: they say it doesn't have to be a battle to figure out which should come first. SEO and ORM are increasingly used to work together to support and grow strong reputations.
Statistics clearly show the growth of the use and understanding of ORM: studies show the online reputation management services market will grow by 100% by 2029.
SEO leads to ORM: How the two work together to create a positive online image
In order to understand the relationship between SEO search engine optimization and ORM online reputation management, it's key to know how each method works.
Search engine optimization works to push search results to the top of a Google search page. Most people who search for information online never click past the first page of results-in fact, most people don't bother to go beyond the top search result on the first page. Using specific keywords and search phrases, search engine optimization helps boost a website's search ranking, making it more likely to be seen by others.
Online reputation management works to control what searchers see about a person when they search for them online. This is important for people working to build a new brand or defend an established one, those who want to -- or must -- improve their online image after a reputation issue, and job hunters and career builders in the professional world who want to highlight experiences relevant to their industry and businesses.
Leading reputation management firm NetReputation.com works with clients to ensure that their solid SEO practices are supported with ORM. According to experts at the firm, "The results of SEO mean nothing if we don't manage them." While SEO is key to get information in front of the public, management of the information is key to ensure that the person or business in question maintains a positive front-facing reputation.
There's no need for SEO and ORM to compete for top billing-the two can work together to help any professional create a positive online image.
Why did SEO get established before ORM?
While it seems like the internet has been around forever, it's only been a few decades since people began using the internet broadly. At first, creating an internet presence was the focus of many professionals and companies. Before search engines were a well-known tool, consumers had to have a direct internet address to get information on a person or company. Once search engines became a standard tool in the early 2000s, businesses and professionals became increasingly laser-focused on being seen and what was being seen about them by others using the internet.
Over time, the internet grew, and became a place for reviews, gossip, news, and more. Businesses realized the importance of appearing at the top of a search engine, and many implemented practices to do so-but few fully understood the importance of having the most beneficial information pop up at the top of a search page and how to best use the assets available on the search results page.
Built on gaining experience and sophistication about search engines, the marketplace then realized more was needed. In 2015, when NetReputation.com was founded, ORM was in its infancy and today, it represents an essential aspect of any successful online marketing program.
Search engine optimization helps a business get noticed-online reputation management helps to ensure the right information is seen by the people who matter most.
ABOUT NETREPUTATION.COM
Founded in 2015 by Adam Petrilli, NetReputation.com is an award-winning leader in Online Reputation Management (ORM). The company offers leading-edge ORM solutions for individuals and businesses including reputation analysis, negative content suppression, optimization and removal, brand promotion and protection and privacy protection. For information, visit www.netreputation.com, Facebook at https://www.facebook.com/NetReputation/, YouTube at https://www.youtube.com/channel/UCsKeTTdDpWu7oF9PzzU2TMQ, Twitter at https://twitter.com/netreputation and LinkedIn at https://www.linkedin.com/company/netreputation/
ABOUT THE AUTHOR
Amanda Turner, M.Ed., is a writer and former therapist who studies the connection between online reputation and mental health. Her experience in the education, fitness, and medical industries provide a unique perspective in understanding how consumer opinions expressed online can affect business growth.
Media contact:
Peter Bylsma
NetReputation.com
Public Relations
310-795-8532
[email protected]
SOURCE: Web Presence