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Amir Ben-Yohanan Discusses Social Media as a Marketing Tool

Monday, 18 April 2022 12:00 PM

Clubhouse Media Group, Inc.

An accomplished senior executive with a wealth of marketing leadership experience, Amir Ben-Yohanan heads the influencer-based social media firm and digital talent management agency Clubhouse Media Group. He recently spoke out on the immense power of social media as a marketing tool.

LAS VEGAS, NEVADA / ACCESSWIRE / April 18, 2022 / The former Senior Director of Finance for AT&T Corp. who has also found great success in the real estate industry, Amir Ben-Yohanan currently serves as Chief Executive Officer of both Clubhouse Media Group (CMGR) and its subsidiary West of Hudson Group. He is also CMGR's Board Chairman and Chief Financial Officer.

Through a recent partnership with the Reiman Agency, CMGR is presently working with numerous top-name celebrities and includes social media celebrities that have also benefited from the CMGR/ Reiman Agency partnership.

As part of its comprehensive "management, production, and deal-making services," CMGR not only represents leading social medial influencers and content producers, but it leverages the immense marketing capabilities of social media to further the careers of entertainment professionals across a broad spectrum of show business sectors.

"Social media is becoming such a viable marketing tool, Amir Ben-Yohanan explains . "Top celebrities are being sought out by big brands to advertise on their personal social media platforms (as opposed to older methods such as television and print magazines) and CMGR is well-positioned to capitalize and profit off this growing trend."

As a marketing platform, social media offers control, flexibility, and outreach capabilities that are frankly unparalleled in both the traditional and digital realms. Because brands and businesses can build social media pages in any way that they see fit, these pages offer an incredible opportunity to tell unique stories and connect with an audience on a personal level. And due to the immense popularity of social media, they can reach this audience where it already is.

Even better, social media is absolutely one of the least expensive of all digital marketing channels. Leading social media sites like Twitter, Facebook, and Instagram offer moderately priced advertising tools and vehicles that range from banner ads to paid content placement. But the most effective social media marketing activities (such as simply posting compelling, relevant, and relatable content) require no financial overhead whatsoever. This constitutes an incredible opportunity to boost overall ROI for your marketing dollar.

Amir Ben-Yohanan goes on to explain that through social media data analytics, businesses can learn more about their consumer bases as well as their competitors. By examining digital metrics, they can determine exactly how many visitors saw the content that they shared, how many clicked on their various social media pages, and how many actually made a purchase or completed another key conversion. Armed with this knowledge, businesses can use social media to target specific high-value audiences using the most effective and efficient strategies.

For all these reasons and more, social media is an invaluable platform to further general brand awareness and promote specific products and services. In short, brands and businesses that fail to engage in social media marketing are likely to underperform those that do.


Caroline Hunter
Clubhouse Media Group, Inc.

SOURCE: Clubhouse Media Group, Inc.

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