PORTSMOUTH, NH / ACCESSWIRE / March 31, 2022 / Emily Kalina Graphic Artist, a digital art company created by artist Emily Kalina, has just unveiled a new website that the business hopes will bring its unique art to a much wider audience. The company hopes that its unique approach can inspire young and aspiring artists to take control of their careers and make a living by doing what they love.
Taking Advantage of Technological Advancements
Technology is changing the lives of many modern artists. For years, the art world has molded itself into a highly exclusive space where artists work hard to sell art at gallery shows, auctions, or private sales, all the while dreaming of hitting it big and selling single works to the wealthy elite for huge sums of money. This used to be one of the few ways to make a living as an artist or to make your work widely known, and if it didn't fit the mold, it was often cast aside.
Technology is changing all of that. It provides a wholly new option for those that would rather carve out their own living as an artist rather than fight their way into the upper echelon of the art trade. Instead of selling work at art galleries or auction houses, artists can create and upload their art entirely online, allowing users to order prints and even custom products - all of which can be designed simply and sold automatically, thanks to services like dropshipping and print-on-demand.
Emily Kalina Graphic Artist is a company created to manage the sale of works by artist Emily Kalina. Utilizing these advancements and more, the company has developed a non-traditional, automated, completely online-based business model.
Discovering and Developing a Unique Business Model
At first, the company's promotion strategy was rather traditional: displays at galleries and art festivals, booths at shows. It then transitioned started selling wholesale to small galleries and businesses, and now mainly through Facebook and Instagram. Before this past year, the business never paid a dime for marketing, growing the business through organic marketing and word-of-mouth alone. As the company's eponymous founder says, "To be a working artist, you also need to be a business person. It's especially important to understand social media and how to use it to your advantage."
The company's business model came to be through a process of trial and error. "Social media opened a level of accessibility that we really hadn't seen before," said one spokesperson. "We dug through Facebook looking for groups that had interests like sailing, boating, animals, and other common subjects of my work. Since a lot of them were groups that wouldn't allow selling, we would post artwork just to share it with them because of their appreciation for the subject matter. We quickly started getting flooded with commission requests."
Though this model helped the business to grow, it would soon change as the business evolved. "For a while, the commission model was great and we did a lot of them, but we realized that we couldn't keep up with the demand," a representative explained. "Around that time, dropshipping and print-on-demand were becoming more integrated with shopping sites like Shopify and proving to be more affordable for both the business and our clients."
The Benefits of a Streamlined Business
The company's new model affords it more freedom than ever before. Because it can spread one original design across multiple prints and products, the company can make art affordable for clients while still turning a profit. Since technology has caught up to its founder's original vision for a business model, it has now become possible to do so. The previous business model of selling one painting to one person or organization for a lot of money isn't viable (or particularly necessary) anymore.
Kalina is proud of how far her business has come, and the challenges it has overcome to get there. "The vision of what I wanted for my business has taken a long time to come to fruition, but I think it's there now," she says. Though the company's next moves are uncertain, it will continue to explore new opportunities and innovations in the digital art space.
Learn more about Emily Kalina Graphic Artist on the official website. Reach out at [email protected] or call 401-787-6036.
SOURCE: Emily Kalina Graphic Artist