NEW BRUNSWICK, NJ / ACCESSWIRE / March 30, 2022 / In the wake of 2020, activism has exploded across social media, and this trend doesn't seem to be going anywhere. SoAct, a new social media platform centered around activism and social justice, is aiming to capitalize on the increased interest and turn this trend into lasting change.
The Rise of Social Media Activism
SoAct is entering the market at a great time for social activism. Activism on social media grew exponentially in 2020 for a number of reasons. With the COVID-19 pandemic, the 2020 election, police brutality, Black Lives Matter, the death of George Floyd, and the rise in unemployment dominating the social media sphere, many users began engaging in social and political activism across a variety of platforms. Facebook, Twitter, Instagram, TikTok, and other platforms have facilitated the growth of this unprecedented trend, particularly among a younger demographic.
Why has it become so popular on social media? SoAct believes it may be a matter of simple accessibility. "It allows everyone, anywhere, to get involved," said one representative. "Even if some aspiring activists can't participate in person, social media enables them to join the conversation, make their voice heard, and collaborate on a solution."
Gathering the Forces of Social Good
The rise in activism, as it has naturally developed, is spread out across a wide variety of platforms, with users engaging on some platforms more than others. This scattered approach may allow activists to attack issues from many sides, specializing and localizing their efforts to achieve specific ends, but the dilution of power resulting from lower numbers and less organization seems like a clear downside. When movements are splintered and isolated from the whole, they can lose their sense of direction.
However, as a SoAct spokesperson explains, "Concentrating the effort into a centralized location allows for the greatest degree of collaboration, organization, and strength in action." According to the team, this realization was the spark that inspired and continues to drive the platform.
It hasn't always been easy. Getting a new social media platform established so late in the game has its challenges. Since the majority of the potential user pool already uses social media, it's all about making people see the value of adding another platform to their daily feed. "We're going up against the big guys, and when the big guys are so impossibly huge, that can seem intimidating," the company spokesperson said. "Still, we have total confidence in our mission and in the community we're creating."
Concentrating and Empowering Activism
In addition to its founder's own observations of discrimination in the recruiting industry, the unparalleled rise in activism across social media platforms was a key inspiration for the creation of SoAct. The app's main purpose is to concentrate and empower activists online. "I think there is a need for a space where people can communicate and collaborate for positive change," said founder Peter Clark. The SoAct team believes that if it can gather the greatest minds and the strongest voices in social justice, it can foster genuine change and progress.
SoAct is a social media platform designed to empower social activism. The app was created by acclaimed entrepreneur, recruiter, and author Peter Clark. After rising to the forefront of the residential solar recruiting field, he sought to facilitate change and inspire action with the SoAct platform. He is also the creator of Born to Work, a book and brand about helping people build their dream careers.
Learn more about the SoAct platform and get in on the action at https://soactapp.com/. Reach out to SoAct at [email protected] or call 732-421-5874.
SOURCE: SoAct