BERLIN, GERMANY / ACCESSWIRE / December 13, 2021 / Staiy is a unique, sustainable, and editorial-driven retail platform where ethics, aesthetics, and innovation meet to inspire a more conscious approach to lifestyle. Founded by a group of international entrepreneurs who met at university, Staiy has rapidly gained a following of like-minded people on a mission to accelerate the global transition to a more sustainable culture.
Envisioning sustainability as a new standard, their ongoing march to empower the fashion ecosystem has seen them target both brands and buyers with an innovative offering. On one side lies the customers, for whom their online platform is already a one-stop-shop to buy innovative and durable products that fit modern values and consumption habits. For the brands, it's all about giving them visibility and the spotlight they deserve. Moreover, Staiy wants to expand further and help them become more resilient by connecting them to all the relevant partners in the supply chain. Supporting their efforts behind the scenes, they have developed an in-house sustainability assessment which allows for a holistic view of the brands' practices, on which more services will be built as time goes on.
The Story Of Staiy
The story of Staiy begins in Berlin, where Alessandro Nora, Adrian Leue, and Chiara Latini moved for their final year of university, having already met two years prior soon in London after starting their degree at ESCP, an international university. Their backgrounds were highly complementary, featuring a mix of experience in consulting, finance, startups, and fashion, so their entrepreneurial minds quickly began working in sync. Berlin, already renowned as a city of trends with a real culture of progressive innovation, was a perfect environment for the trio to reflect upon the way in which environmentally and socially conscious principles could permeate the world of retail.
Fashion was the obvious target. On a grand scale, it was already known as the second-largest polluting industry in the world, currently accounting for 10% of global greenhouse gas emissions - and predicted to account for 25% of the global carbon budget by 2050. The human factor was also important, as fashion's reputation for poor working conditions, especially in the case of fast fashion, is no secret.
After speaking to consumers, they found that many shared their concerns, and decided to build a solution focusing on transparency, awareness, and accessibility. The three young entrepreneurs already knew that sustainability would be the future, and all industries and companies would need to take action to remain competitive and relevant in the market. Consumers have never been more aware of their footprint and consumption, and with sales of sustainable products growing over 5 times faster than unsustainable ones, there was no better time to enter the market. Not long after, Staiy was born and has been addressing the growing demand for sustainable fashion ever since.
Today, Staiy has established itself as a progressive and editorial-driven retail concept rooted in refined aesthetics, ethics, and innovation, and it provides a platform where modern consumers meet emerging brands, designers, and artists shaping a better tomorrow. Since their original launch, they have already connected more than 200 fashion brands with over 120,000 customers in more than 15 European countries.
Doing Things The Staiy Way
Despite launching during the tumultuous era of the pandemic, Staiy remained strong and stormed against the odds to reach great milestones. The young company has built up a well-deserved reputation for trust and transparency within its community of buyers through a completely unique and holistic approach.
One of their biggest achievements to date was the creation of their in-house sustainability assessment which analyses the whole value chain of a given brand and enables Staiy's team to communicate objective information to the end buyer as well as to the wider world through their magazine. Through this, they have managed to raise awareness as to what sustainability actually means while guaranteeing that customers never have a reason to doubt the origins of anything they're buying. The proof is evident, too - thanks to the support of its community, Staiy has already managed to save over 3 million liters of water and 3,000 kilograms of CO2.
In terms of product range, Staiy prides itself on its curated range of authentic and timeless pieces created ethically, using unique manufacturing, distribution, and lifecycle innovations with significant attention to quality and detail. The team's goal is to give consumers the power to actively choose sustainable products, and for this reason, they always strive to enlarge their selection of sustainable products, share their knowledge and grounding values, and continue to strengthen their community.
The platform itself has also developed through feedback from its users. During each new iteration, Staiy's team talks with people currently working in the industry, analyzing their challenges and problems to get the fundamental insight that will enable them to build a platform people want and need. They take the same approach with their consumers too - through their own magazine, webinars, events, and physical store, they are in constant contact with customers, which helps them progress towards a better future.
Plans For The Future
Staiy has increased its range of brands from 40 to more than 200 in less than a year, and the way things are going, the sky's the limit. Bolstered by a new funding round, Staiy is ready to continue its European expansion. The team's ambition is to scale globally, with North America first on the list. The company's mission will be fully achieved once it has changed the status quo worldwide, ensuring that no individual ever has to buy from fast fashion companies again. In the long-term, Staiy also aims to halve the carbon footprint of the fashion industry by 2030.
Looking forward, it has already built the foundations for a future-proof approach and is poised to reap the rewards. The industry is rapidly transitioning to more sustainable and transparent practices, as a wave of digitalization sweeps over it, making processes increasingly lean and efficient. In 5 years, there will be another radical shift towards the circular economy and new manufacturing techniques, with more sustainable materials and 3D printing becoming commonplace. When this happens, Staiy, having already established itself as a leader in the sustainable retail space, will be ahead of the curve.
Keep up with the founders of Staiy
Company Website:https://staiy.com/
Company Facebook:https://www.facebook.com/staiyofficial
Company Twitter:https://twitter.com/Staiy_official
Company Instagram:https://www.instagram.com/staiy_official/
Company LinkedIn:https://www.linkedin.com/company/staiy
Co-founder LinkedIn:https://www.linkedin.com/in/alessandro-nora-bb6ba213a/
Co-founder LinkedIn: https://www.linkedin.com/in/adrian-leue-49002a136/
Co-founder LinkedIn: https://www.linkedin.com/in/chiara-latini/
PRESS CONTACT: [email protected]
SOURCE: Staiy