Back to Newsroom
Back to Newsroom

Adapting to the “New World”: Fashion Brand XIVI Merges Comfort, Sustainability, and Luxury

Tuesday, 23 February 2021 10:30 PM

LOS ANGELES, CA / ACCESSWIRE / February 23, 2021 / The global quarantine has placed a halt to buzzing societies, confining people into their homes. Among its many implications is seen on how people dress. Gone are the days when streets were filled with fashion-forward individuals, making different public places their runway. Loungewear was welcomed as a necessity, but fashion brand XIVI proves that people do not have to sacrifice luxury in these trying times.

XIVI, Tuesday, February 23, 2021, Press release picture

XIVI derived its name from the Roman Numerals of November 6, the founder's birth date. Launched in November 2020, the brand supplied limited edition concepts and designs to its clients. Despite the demand, the company aims to maintain exclusivity for its customers and continue with its concept of limited fashion.

"XIVI is reinventing modern fashion," says Taylor Rose, founder and CEO. The brand aims to provide people with a loungewear collection that would change the way they see comfort. Functional, practical, classy, comfortable-these are some of the words that could sum up what XIVI is about. On a mission to help people adapt to the "new world," the brand meticulously designs and produces its environmentally-sustainable apparel.

Despite the heavily-saturated competition in the fashion industry, XIVI prides itself on producing versatile and highly aesthetic products made for everyone. The company's designs are perfect not only for lounging but for more activities: running errands, shopping, hiking, dining out with friends, and more. The creativity behind XIVI allows the brand to rise above its competitors and remain relevant to the modern consumer.

"We work with sustainable fabrics, donate gently used clothing, and send worn-in clothing to be recycled into a new life," shared Taylor Rose. "It is our purpose to create a company that our customers can trust while nurturing the environment with ethical practices along the way," she added.

Furthermore, the CEO stressed the importance of doing their part for the environment as a brand. Many critics have pinned the fashion industry as a great contributor to waste. But XIVI is reshaping people's perspectives by using fabric made locally and sustainably as part of their efforts to "clean up" the industry. Taking green actions, XIVI launched its first collection using an extremely soft fabric crafted out of eucalyptus leaves.

Additionally, XIVI is encouraging its customers to recycle their used clothes. The brand has established a system where previous clients can send back their used clothing, and the company will distribute the donations to several programs like Good360 and Career Gear. The platform ultimately benefits young men in need of functional and fashionable clothing. The recycling program also gives customers who donated a cash incentive.

XIVI also partners with noissue for their packaging material and gift wrappers, including mailers, tissue paper, stickers, thank you cards, and more. noissue produces 100% recyclable and compostable products. The company is also dedicated to planting a tree with every transaction made with them. XIVI took conscious action with noissue as they realized how packaging is affecting the environment as well.

Fashion does not need to sacrifice comfort or compromise the environment, and XIVI is making a tremendous point on the matter. Over the next five years, the brand aims to expand and distribute its products to more retailers, boutiques, and department stores across the country. Streetwear and high fashion may be evolving along with the tides of time, but XIVI's loungewear is here to stay.

To learn more about XIVI, visit their website.

Company: XIVI
Company Address: https://xi-vi.com/locations/ - We are opening our first store front in LA soon! We will be posting it on our locations page shortly…
Email: [email protected]
Phone number: (855) 948-4661
Website: www.XI-VI.com

SOURCE: XIVI

Topic:
Company Update
Back to newsroom
Back to Newsroom
Share by: