Prominent executive producer, Lindsay Guion is featured in an exclusive article to discuss what the music industry will look like in 2021.
NEW YORK, NY / ACCESSWIRE / January 11, 2021 / Founder and CEO of GUION PARTNERS, Lindsay Guion, was recently featured on NewsGram to discuss the state of the entertainment landscape. While the pandemic continues to impact a wide range of sectors, lockdown measures have inevitably impacted musicians and emerging artists.
"Despite the continued devotion towards music, the industry is still suffering," states Guion. Recent stats show that performance revenue has taken the most significant hit, costing the industry more than $10 billion in sponsorships. Additionally, physical sales, which represent one-quarter of music revenue, is down by one third.
According to Guion: discretionary spending, border restrictions, and current stay-at-home mandates have accelerated the use of technology. Throughout the article, he highlights how various artists are now embracing streaming platforms to generate revenue and interact with a fan base. YouTube and Instagram Live have allowed artists to put on concerts from the comfort of their home, while fans are given a front-row seat to their favorite artists.
While 2021 may finally see a vaccine, experts also predict that individuals may be hesitant to attend in-person performances. As a result, artists must continue to think outside the box and explore alternative options.
Guion hopes that fans will continue to support emerging artists and is optimistic about the future.
Those interested in reading the full article can do so here.
About Lindsay Guion
Lindsay Guion is the Founding Chairman and CEO of GUION PARTNERS - a multi-faceted talent management consultancy specializing in global entertainment, media, technology, and telecommunications. In today's technological landscape, Guion recognizes the importance of utilizing digital platforms as a means to generate brand recognition. As an industry-leading representation firm, the professionals at GUION PARTNERS work diligently to develop innovative solutions to ensure clients achieve success in their respective industries.
Alongside his professional endeavors, Guion is also an active philanthropist, continuously searching for ways to give back to his community. He recently launched the Bessie Smith Scholarship Program, an initiative put forth to help financially support music students who have been impacted by the COVID-19 pandemic.
SOURCE: Lindsay Guion