NEW YORK CITY, NY / ACCESSWIRE / January 10, 2021 / Michael Russo is the ultimate embodiment of a "hustler." Growing up in a family of entrepreneurs, Michael was intrigued at how his father, both grandfathers, and uncles could make a living at their own pace. He aimed to achieve the same flexibility and have time in his hands. But unlike those before him in his family, Michael wanted to be the "new age entrepreneur," tackling several industries simultaneously with tenacity and passion.
Michael saw the importance of hard work at an early age. Having seen his family strive in small businesses such as construction, automotive repair, and real estate, he wanted to explore the world of entrepreneurship with a bigger picture in mind. As a first-generation college student, Michael wanted to build a legacy that would honor the great men in his family.
With determination, Michael focused on becoming stronger and honing his capacity to venture into entrepreneurship. He shared that he was fortunate to be involved in a business-oriented high school program, leading him to multiple tertiary education opportunities. "My teachers in high school became my mentors," he said. Michael landed scholarships at prominent colleges renowned for their entrepreneurial focus. Eventually, his college professors even became his business partners.
Hustling in various ventures came naturally for Michael. He became the Chief Financial Officer of a virtual firm during his senior year in high school. Michael also fearlessly pitched his product idea to the popular show Shark Tank in college in New York City. "I love creating value for people by delivering unique experiences and products," said Michael. Today, he runs two successful brands dominating different industries across the country and has created many opportunities.
Michael is the founder and CEO of Sticky Quotes, a national brand featured as the "New Product Showcase" at National Stationery Show in 2015. In his junior year in college, Michael built the company with the winning prize money of $5,000 from the Regional New York State College Business Plan Competition. Sticky Quotes aims to uplift people when they least expect it through its line of inspirational stationery products.
Additionally, Michael reinvented and scaled Wild Bill's, a formerly regional, event-based soda company that boomed into a nationwide phenomenon. Together with his college professor turned business partner, Wild Bill's quickly seeped into the world of pop culture as an essential element for prominent fan conventions such as New York Comic Con, Anime Expo, PAX East, Phoenix Fan Fusion, DragonCon and various other expos, fairs, sporting events, music concerts, airshows, bike rallies, and festivals across the country. Michael and his business partner grew the company into its $6,000,000 mark in 2019, catering to nearly 350 events nationwide.
Carrying their modern twist to olde-fashioned soda pop in commemorative, stainless steel cups, Wild Bill's expanded its operations through franchises and regional corporate headquarters in California, Tennessee, Texas, Virginia, Northern Carolina, Indianapolis, New York, Ohio, New England, and Florida.
Besides financial growth, Wild Bill's has created opportunities for military veterans who are often unemployed or underemployed as they reenter society. As a veteran-owned and operated company, Wild Bill's Craft Beverage Co does more than just serve up the most delicious, authentic, vintage sodas and craft beverages in America. They go out of their way to invest in the men and women who put their lives on the line for our great country, and for everyone who lives here.
However, the pandemic greatly affected the brand. Hence, Michael initiated for Wild Bill's to pivot its focus on being an e-commerce brand, and while it hasn't been a seamless transition, the brand's digital presence is experiencing very healthy growth.
On top of all that, Michael hosts a podcast called The Motivation Movement to share inspirational quotes, daily advice, lifestyle design, and promote personal development to aspiring entrepreneurs who need the nudge of motivation to reach their maximum potential. Michael challenges his listeners to hold themselves accountable, take ownership of their situation and live life unfiltered.
Michael may not be the usual rags to riches story. But his narrative is worth amplifying as a hustling entrepreneur who worked his way to success. Learn more about Michael Russo on his website.
SOURCE: Michael Russo