ATLANTA, GA / ACCESSWIRE / November 24, 2020 / Aureus, Inc. (OTC PINK:ARSN) ("Aureus" or the "Company") (www.AureusNOW.com) an emerging leader in the food brand development industry which owns the Yuengling's Ice Cream brand ("Yuengling's Ice Cream" or "Yuengling's") (www.yuenglingsicecream.com) including all intellectual property, will diversify its interests into the food sector by developing Micro Markets throughout the metro Atlanta area. This new subsidiary is named Aureus Micro Markets (AureusMicro.co)
CEO Everett Dickson stated: "This was a fantastic week! After spending the last several weeks "seeding" the Metro Atlanta area, our sales this week were ahead of schedule relative to our projections. For us to achieve our goal of 30 locations by year's end, we needed to secure 15 sites this month. Given our performance this week, we feel that objective is very obtainable.
Each of the different marketing strategies, direct mail, telemarketing, and outside sales, produced results. Several of the businesses we will service have multiple markets in that location. They also provide opportunities to network from those sites and grow organically.
We are also excited about our new equipment provider. They are able to produce and install graphic images for presentation to our customers, as pictured below. These example displays can then be approved by the customer, and can be extremely helpful in closing sales."
About Aureus, Inc. The company focus is on acquiring specific assets in and related to the food industry. Aureus owns the assets and trademarks of the Yuengling's Ice Cream brand, and the exclusive right to market and sell the products of the brand. The goal of Aureus in the operation to consolidate all factors that are positive for the Yuengling brand into a synergistic success for Aureus shareholders as well as the next generation of Yuengling consumers.
About Yuengling's Ice Cream
Developed by American businessman Frank D. Yuengling, as a dairy business to help support the Yuengling family brewery during the 1920s Prohibition period, Yuengling's Ice Cream has a strong tradition of making exceptional gourmet ice cream products in central Pennsylvania. The fan-favorite brand continues advancing its legacy and its renowned dairy quality, by using locally sourced dairy ingredients that contain no added hormones. Yuengling's Ice Cream is a super-premium ice cream, which means it has a butterfat content of 14% or greater. In addition to having high butterfat, Yuengling's also has low overrun (or a lower amount of air). This makes the ice cream less whipped and much more dense. Yuengling's also is constantly working to keep its product as "clean" as possible, by using as few ingredients as necessary, and those that are used are of an extremely high quality. The brands Yuengling's is most similar to are Häagen-Dazs and Ben & Jerry's.
David Yuengling and Rob Bohorad revived the brand in 2014 and an American classic was re-born. In 2018, positioned for the brands next stage of development, Yuengling's Ice Cream forged a partnership with YIC - Online Distributors, to distribute the iconic ice cream brand online, now via Aureus. Today, Yuengling's Ice Cream is delivered directly to the doorsteps of its consumers across the nation.
The Yuengling's Ice Cream Corporation, as it has been since 1935, is a separately owned and run company from D. G. Yuengling and Sons, Inc Brewery.
Safe Harbor Statement
This communication contains statements that may constitute "forward-looking statements" within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act of 1995. Those statements include statements regarding the intent, belief or current expectations of US Highland, Inc, and members of its management as well as the assumptions on which such statements are based.
Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties and that actual results may differ materially from those contemplated by such forward-looking statements. Important factors currently known to management that could cause actual results to differ materially from those in forward-statements include fluctuation of operating results, the ability to compete successfully, and the ability to complete before-mentioned transactions.
The Company undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results.
For More Information
Contact & Media Inquiries:
[email protected]
404.885.6045
www.AureusNow.com
Twitter: www.twitter.com/Aureus_inc
Investor Relations:
Peter Nicosia
Bull in Advantage, LLC
Phone: 585-703-6565
Email: [email protected]
SOURCE: Aureus Incorporated