ATLANTA, GA / ACCESSWIRE / November 19, 2020 / Aureus, Inc. (OTC PINK:ARSN) ("Aureus" or the "Company") (www.AureusNOW.com) an emerging leader in the food brand development industry which owns the Yuengling's Ice Cream brand ("Yuengling's Ice Cream" or "Yuengling's") (www.yuenglingsicecream.com) including all intellectual property, will diversify its interests into the food sector by developing Micro Markets throughout the metro Atlanta area. This new Subsidiary is named Aureus Micro Markets (AureusMicro.co)
"We have multi-pronged marketing effort for our new Micro Market enterprise that includes, direct mail, telemarketing, Google Ads, and outside sales/locators.
These efforts have been layered in over the last few weeks. We have seen progress coming from the Website/Google Ads which have been running for 3 weeks. The leads produced are being followed up on.
Last week, we sent 1000 direct mailers to businesses that were targets in the metro area. This week, we established a great location from that mailer; more to follow on that.
The most immediately successful effort is the outside sales and locators. Our new outside salesperson came on board this week. In addition, we brought in two professional contract locators. As of the end of business on Tuesday, they had secured three additional new locations, with one of those being a multi-unit installation in a single business. The sales staff also has a high level of confidence on another three, as of Wednesday morning. At this rate, we expect to have homes for the first ten units we purchased by the end of the month. These will be physically deployed in the coming weeks." Stated CEO Everett Dickson.
About Aureus, Inc. The company focus is on acquiring specific assets in and related to the food industry. Aureus owns the assets and trademarks of the Yuengling's Ice Cream brand, and the exclusive right to market and sell the products of the brand. The goal of Aureus in the operation to consolidate all factors that are positive for the Yuengling brand into a synergistic success for Aureus shareholders as well as the next generation of Yuengling consumers.
About Yuengling's Ice Cream
Developed by American businessman Frank D. Yuengling, as a dairy business to help support the Yuengling family brewery during the 1920s Prohibition period, Yuengling's Ice Cream has a strong tradition of making exceptional gourmet ice cream products in central Pennsylvania. The fan-favorite brand continues advancing its legacy and its renowned dairy quality, by using locally sourced dairy ingredients that contain no added hormones. Yuengling's Ice Cream is a super-premium ice cream, which means it has a butterfat content of 14% or greater. In addition to having high butterfat, Yuengling's also has low overrun (or a lower amount of air). This makes the ice cream less whipped and much more dense. Yuengling's also is constantly working to keep its product as "clean" as possible, by using as few ingredients as necessary, and those that are used are of an extremely high quality. The brands Yuengling's is most similar to are Häagen-Dazs and Ben & Jerry's.
David Yuengling and Rob Bohorad revived the brand in 2014 and an American classic was re-born. In 2018, positioned for the brands next stage of development, Yuengling's Ice Cream forged a partnership with YIC - Online Distributors, to distribute the iconic ice cream brand online, now via Aureus. Today, Yuengling's Ice Cream is delivered directly to the doorsteps of its consumers across the nation.
The Yuengling's Ice Cream Corporation, as it has been since 1935, is a separately owned and run company from D. G. Yuengling and Sons, Inc Brewery.
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SOURCE: Aureus Incorporated