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Citizen Stash Launches New Line of Cannabis Edibles

Monday, 16 November 2020 08:45 AM

Experion Holdings Ltd.

VANCOUVER, BC / ACCESSWIRE / November 16, 2020 / Experion Holdings Ltd. (the "Corporation" or "Experion") (TSXV:EXP)(OTCQB:EXPFF)(FRANKFURT:MB31) is pleased to announce it has now produced and shipped its first cannabis edible under its nationally recognized Citizen Stash brand.

Designed for the legal adult recreational market Experion's initial shipment of its edible gummies product line will be directed first to Saskatchewan, with order fulfillment to BC, Alberta and Ontario following shortly thereafter, as they complete the final stages of their product registration process. This initial edible product offering is a convenient two per pack, 5 mg THC vegan cannabis gummy to be marketed under the Citizen Stash brand.

The launch of the Citizen Stash branded cannabis edible signals the company's entrance into the estimated C$2.7 billion cannabis 2.0 market, with "gummies" being identified as the preferred edible format according to Deloitte's report , "Nurturing New Growth".

The launch of Citizen Stash's new edible is the next step of the company's strategy to pursue consumer driven growth opportunities, which will ultimately support our revenue expansion as we continue to develop multiple product lines. The company's marketing strategy is to leverage the strength of its highly regarded Citizen Stash brand and its national distribution capabilities that support the placement of its products on retail shelves across Canada. The strategy is further strengthened with the on-boarding of Velvet Management, the leading full-service cannabis marketing agency in all ten provinces. With the addition of a well positioned cannabis edible to the company's product portfolio, Velvet will have an increased positive impact on the sales of all Citizen Stash products nationally.

Mr. Jarrett Malnarich, Chief Executive Officer, commented "The cannabis derivative, added value market is one of the fastest growing segments in Canada. Consequently, we felt the timing was perfect to launch our new line of edibles. We are also encouraged to see increasing demand across Canada for our Citizen Stash brand and pay close attention to the ever-evolving tastes of our customers. Consumers across the country are looking for quality alternatives to smoking cannabis and we see a tremendous opportunity to expand our offerings in the "edibles" product vertical going forward. We are optimistic the addition of our Citizen Stash edible will have substantial appeal for consumers nationally and a corresponding substantial impact on our revenues going forward."

About Experion Holdings Ltd.

Experion Holdings Ltd. is the parent company of Experion Biotechnologies Inc., a Health Canada licensed cultivator and processor of Cannabis, based in Mission, BC.

Experion Holdings Ltd. is invested in a portfolio of products to address a wide spectrum of consumer needs' including Adult-use, Wellness and Therapeutic, and Medical products.

Experion trades on the TSX Venture Exchange as a Tier 1 issuer under the symbol "EXP" on the OTCQB Venture under the symbol "EXPFF" and on the Frankfurt Stock Exchange under the symbol "MB31".

For further information, please visit the Company's website www.experionwellness.com or contact Investor Relations, Email: [email protected].

Disclosure

This news release contains "forward-looking statements" and "forward-looking information" (collectively referred to herein as "forward-looking statements") within the meaning of applicable securities legislation. Such forward-looking statements include, without limitation, forecasts, estimates, expectations and objectives for future operations that are subject to a number of material factors, assumptions, risks and uncertainties, many of which are beyond the control of the Company.

Forward-looking statements are statements that are not historical facts and are generally, but not always, identified by the words "expects", "plans", "anticipates", "believes", "intends", "estimates", "continues", "future", "forecasts", "potential", "outlook" and similar expressions, or are events or conditions that "will", "would", "may", "likely", "could", "should", "can", "typically", "traditionally" or "tends to" occur or be achieved. This news release contains forward-looking statements, pertaining to, among other things, the following: The Company's capital spending forecast and expectations of how it will be funded; near-term impacts from the COVID-19 pandemic; the Company's capital management strategy and financial position; the impact of governmental and Company measures implemented in response to the COVID-19 pandemic; the Company's outlook, activity levels, supply chains and sales channels; loss of markets; further legislative and regulatory developments involving cannabis or otherwise affecting the Company's business or its consumers generally, including delays in the issuance of licenses; competition; currency and interest rate fluctuations; and marketing costs.

Although the Company believes that the material factors, expectations and assumptions expressed in such forward-looking statements are reasonable based on information available to it on the date such statements are made, undue reliance should not be placed on the forward-looking statements because the Company can give no assurances that such statements and information will prove to be correct and such statements are not guarantees of future performance. Since forward-looking statements address future events and conditions, by their very nature they involve inherent risks and uncertainties.

Actual performance and results could differ materially from those currently anticipated due to a number of factors and risks. These include, but are not limited to: known and unknown risks, including those set forth in the Filing Statement dated September 25, 2017 and/or the most recent annual and interim Management's Discussion and Analysis ("MD&A") (a copy of which can be found under Experion's profile on SEDAR at www.sedar.com); a significant expansion of COVID-19 pandemic and the impacts thereof; the Company's ability to raise the necessary capital or to be fully able to implement its business strategy; integration of acquisitions, competition, and uncertainties resulting from potential delays or changes in plans with respect to acquisitions, development projects or capital expenditures and changes in legislation; stock market volatility and the inability to access sufficient capital from external and internal sources; general economic, market or business conditions including those in the event of an epidemic, natural disaster or other event; global economic events; changes to the Company's financial position and cash flow; the availability of qualified personnel, management or other key inputs; currency exchange fluctuations; changes in political and security stability; potential industry developments; and other unforeseen conditions which could impact the Company. Accordingly, readers should not place undue importance or reliance on the forward-looking statements. Readers are cautioned that the foregoing list of factors is not exhaustive and should refer to "Risk Factors" set out in the MD&A.

Statements, including forward-looking statements, contained in this news release are made as of the date they are given and the Company disclaims any intention or obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, unless so required by applicable securities laws. The forward-looking statements contained in this news release are expressly qualified by this cautionary statement.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE: Experion Holdings Ltd.

Topic:
Product Announcements
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