University Taps EQ for a Fifth Consecutive Term as Proprietary Data Platform Continues to Deliver Superior Results
TORONTO, ON / ACCESSWIRE / October 27, 2020 / EQ Inc. (TSXV:EQ) ("EQ Works" or "EQ"), a leader in geospatial data and intelligence is pleased to announce that a leading Canadian university has extended its partnership with EQ for a fifth consecutive term. This fifth mandate of approximately $400,000, represents an increase from previous years and will be used to deploy the EQ platform to identify and engage the most sought-after students both domestically and internationally. EQ's proprietary platforms have embedded machine learning and AI algorithms that allow each initiative to be optimized individually and each to be executed to its maximum potential. As a result of the past success of the program, EQ has expanded its engagement by 50% and now includes multiple new international markets.
"EQ has consistently been able to deliver results to ensure that we attract the best students in the world for a variety of our programs'" said the University's Manager of Digital Marketing. "By combining data solutions and advanced analytics to track the student recruitment journey and engage students across various media platforms, performance has improved every year through EQ." EQ's efforts have resulted in an increase in quality applications of more than 150% over the term of the engagement for students with a grade point average (GPA) greater than the University's average.
"We are very pleased with the results that we are able to generate for the University and are appreciative of the confidence that it has placed in us to advance its recruiting process for the most competitive students," said Tom Wainas, VP Client Success EQ Works. "Our data and machine learning capabilities are able to pick up signals for the best candidates that we can then target through a variety of platforms."
ABOUT EQ WORKS EQ Works (www.eqworks.com) enables businesses to understand, predict, and influence customer behaviour. Using unique data sets, advanced analytics, machine learning and artificial intelligence, EQ Works creates actionable intelligence for businesses to attract, retain, and grow the customers that matter most. The Company's proprietary SaaS platform mines insights from movement and geospatial data, enabling businesses to close the loop between digital and real-world consumer actions.
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SOURCE: EQ Inc.