HONG KONG, CHINA / ACCESSWIRE / July 25, 2020 / MobiusTrend, a market research company in Hong Kong, recently released a research report on the mobile augmented reality (AR) software market.
5G is the new battlefield for top companies. Most of the IT giants have begun to layout in the AR field. From the analysis by MobiusTrend, after VR and AI application, AR application also began to appear in batches. Unlike VR, which places users in an artificial "real" world, AR stacks computer-generated data over the real world to supplement it. In other words, it is to inject virtual elements into the real scene, from reality, but also different from reality.
The new report from MobiusTrend notes, smartphones provide a good carrier for AR technology. Although the visual effect is not perfect, it greatly reduces the experience cost. After all, users still need to buy a set of equipment to experience VR, and only one app is needed to experience AR.
Apple - In February 2020, the United States patent and trademark office released Apple's virtual meeting plan related patents. The patent pointed out a remote connection through the network, that will allow more than two users to use their computers through AR glasses, tablets, smart phones and multiple platforms to participate in the online virtual meetings. The scheme is suitable for business meetings, remote work, and social platforms and so on.
From the perspective of a patent layout, AR related patents applied for by Apple cover many aspects such as hardware, software, system and interaction. Whenever it enters the AR industry, patents are an important guarantee for Apple and these technologies are the barriers that many start-ups in AR field cannot get around.
From a technical point of view, Apple has invested so much in AR that it has not considered the compatibility of its own devices. On the Apple developer platform, AR technology has been placed at the top of the central module.
WIMI Hologram Cloud - WIMI brings holographic IP and original cultural content through Hologram virtual technology, and creates panoramic hologram merchandise center to create a 360-degree "ultra-immersive" virtual reality shopping experience for consumers.
For example, a hologram shopping center is built by cloning a hologram shopping center online using a physical shopping center as a template. Any brand that enters a mall can clone an online store in a holographic merchandise center. At the same time, the holographic merchandise center mall needs to be able to solve the problem of online and offline data synchronization.
"We can imagine that one day you can use WIMI's holographic cloud platform to transmit physical goods to your holographic device through the holographic cloud of the cloud platform without leaving your home," the report from MobiusTrend notes.
WIMI Hologram Cloud has developed advanced data analytics capabilities to capture actionable insights from the vast amounts of data collected by products and third-party sources. Some 350 million reliable end users have been penetrated, from which raw data can be gathered. Using proprietary image and video recognition technology, WIMI Hologram Cloud's software enables users to analyze underlying video segments at the pixel level to identify AD Spaces that can be enhanced by 3D objects.
Microsoft - As the MobiusTrend report notes, Microsoft held its Build 2020 developer conference online, during which it announced that HoloLens 2, a hybrid reality device, will support 5G networking technology and be available in more countries and regions.
According to Microsoft, HoloLens 2 offers a comfortable, immersive hybrid reality experience with industry-leading solutions that deliver value in minutes -- all enhanced by the reliability, security and scalability of Microsoft cloud and AI services.
In the future, the evolution of information communication may bring higher bandwidth, faster rates and lower delays and more integration with improved hardware performance. Or it may cause the improvement of cloud computing, big data, deep learning and other technology systems, bringing about a leap in business scenarios and service capabilities.
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SOURCE: MobiusTrend Research