Announces Opening of New York City Office Fueled By Rapid Direct-to-Consumer Brand Adoption of Affiliate Marketing
PHILADELPHIA, PA / ACCESSWIRE / December 10, 2019 / Pepperjam, a leading affiliate marketing technology and services provider, today announced that advertiser spend on its Ascend™ platform increased 21% YoY in the first half of 2019. Brands on the Ascend™ platform also achieved 14% growth in gross merchandise sales during that same time with direct-to-consumer (D2C) brands also realizing a 114% revenue growth YoY.
Through the third quarter of 2019, Pepperjam has exceeded its growth forecast compelling an additional office opening in New York City. The NYC office will provide geographic proximity to an increasing number of D2C brands leveraging Pepperjam's cloud-based Ascend™ affiliate marketing lifecycle platform.
"The media landscape has evolved drastically, and customer acquisition has gotten more competitive. Similar to many direct-to-consumer brands, we've had to diversify our marketing mix," said LT Taylor, Director of Communications at Burrow, a leading D2C furniture brand. "We originally turned to affiliate marketing to drive traffic, incentivizing publishers to link back to our site and now we have found huge success pairing our traditional PR outreach with affiliate marketing around product launches, enabling us to generate press coverage, referral traffic, and conversions. Pepperjam's approach to affiliate marketing has allowed us to access publishers that are ordinarily too expensive to advertise with, in a meaningful and mutually beneficial way, in that Burrow can turn its favorite media companies into brand advocates-especially when there's a proven audience alignment."
"The consistent performance of D2C brands on the Ascend™ platform further supports that affiliate marketing is emerging as a critical weapon in the modern marketer's arsenal-and rightfully so," said Matt Gilbert, Pepperjam CEO. "While Facebook and Instagram are well established as the front door to the D2C economy, savvy D2C marketers know that the affiliate channel is the side entrance with no cover charge. When done right, affiliate marketing increases brand awareness and drives performance marketing outcomes. It is the perfect vehicle to profitably acquire new customers while increasing brand awareness in a single effort."
"Opening the NYC office just made strategic sense given the sheer amount of our advertiser and publisher partners who are in proximity," continued Gilbert.
Pepperjam's New York City office is located at 200 Park Avenue South between East 17th and 18th Streets, just north of Union Square Park.
Pepperjam is a performance marketing solutions provider powering growth for marketers seeking a scaled alternative to their primary sales and marketing channels. Ascend™, Pepperjam's cloud-based affiliate marketing lifecycle platform, delivers the category's only fully integrated partner discovery, recruitment, tracking, payment and brand safety solution. Powering over $1B in gross merchandise sales and supported by a comprehensive service team including the category's only in-housing practice, Pepperjam is headquartered in Philadelphia, Pa. and retains offices in NYC, Santa Cruz and Wilkes-Barre. Pepperjam is a portfolio company of Banneker Partners and the Permira Funds. More at https://www.pepperjam.com.
Kendall Allen Rockwell