ABINGDON, OXFORDSHIRE / ACCESSWIRE / July 2, 2019 / New programme titled 'Franchising the Next Generation' explores why a franchise is a career choice with great potential.
The British Franchise Association and ITN Productions Industry News have co-produced a news and current affairs-style programme 'Franchising the Next Generation', exploring the value of franchising, highlighting the people behind the success stories and demonstrating why investing in a franchise is a career choice with great potential for new talent.
Presented by national newsreader Natasha Kaplinsky OBE, 'Franchising the Next Generation' reveals the positive impact franchising has on individuals, business, society and the economy. The programme addresses what franchising is and how they operate, highlights how the bfa is supporting franchising in the UK and explores the latest emerging trends. The programme also demonstrates how young entrepreneurs looking to start their first business can become part of this growing success story with the added advantage of the support of a franchisor.
Franchising continues to go from strength to strength as more people than ever discover the benefits of the franchising model. With modern franchising ranging from multi-national brands to home-based operations, the opportunities open to potential franchisees are enormous. The franchising industry contributes £17.2 billion to UK plc and employs 710,000 people, half of whom are in full-time employment. There are 48,600 franchise outlets, 93% of which are profitable.
Franchising the Next Generation will form part of an extensive communications campaign featuring bfa's members and professional partners, as well as journalists, writers, bloggers and relevant government departments.
Pip Wilkins, QFP, Chief Executive of the bfa said: "The industry continues to present strong growth. However, the association wants to ensure that this is sustainable through education and support of ethical franchising. Our partnership with ITN Productions is now in its second year and we are excited to launch with a programme showcasing the opportunities that franchising can bring to both businesses looking to grow and investors looking to build their own franchise unit."
Vicki Clubley, Interim Head of ITN Productions Industry News, said: "We're delighted to be partnering with the bfa to produce a programme highlighting the value of franchising. We hope the content will educate people on how franchises actually work, as well as attract the younger generation to take franchising into their hearts."
The programme features key industry interviews and news-style reports along with sponsored editorial profiles from the following leading organisations:
· Cash Converters
· bfa Franchise Training Academy
· Driving Miss Daisy
· Angela's Swim School
Franchising the Next Generation can be downloaded and freely used here.
You can also view the videos with descriptions on the bfa website here.
For any queries, please contact PR and Communications Manager Patrick Hulbert on [email protected] or call 01235 820470.
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About ITN Productions Industry News
ITN Productions Industry News produces bespoke creative and commercial content for broadcasters, businesses, brands, rights holders and digital channels. Industry News forms part of this offering and is a communications tool for leading industry bodies and national associations produced in a broadcast news-style programme format, including interviews, news items and sponsored editorial profiles.
For more information visit: www.itnproductions.co.uk
About the bfa
The British Franchise Association (bfa) is the voice of ethical franchising in the UK. The bfa is responsible for protecting, representing and educating industry standards as well as promoting the opportunities that reside for people looking to grow businesses and invest. Our work includes educational events, national and international speaking, writing for media and engaging with both educational and legislative influencers for the benefit of the franchise industry.
For more information visit: www.thebfa.org
SOURCE: British Franchise Association