HOUSTON, TX / ACCESSWIRE / April 30, 2019 / The cannabis beauty market is just beginning to gain momentum.
"There is a great deal of room for innovation in his sector, and topicals and beauty products are expected to explode with legalization and the entry of major consumer packaged goods companies," notes market research firm, The Brightfield Group.
Thanks to cannabis, profit margins in the sector are estimated at around 32%, which is significantly higher than those typically realized by alcohol, soft drinks, and cigarettes, according to the Marijuana Business Factbook.
Some of the top companies benefiting from the news are The Yield Growth Corporation (CSE:BOSS)(OTCQB:BOSQF), Canopy Rivers Inc. (TSXV:RIV)(OTC:CNPOF), and Ovation Science Inc. (CSE:OVAT)(OTC:OVATF).
The Yield Growth Corporation's (BOSS)(BOSQF) subsidiary Urban Juve just announced a consumer marketing and sales alliance with beauty commerce giant ipsy, which will put Urban Juve hemp-based beauty products in ipsy's Glam Bag and available for purchase on Shopper, ipsy's exclusive ecommerce marketplace.
Founded in 2011, ipsy, the world's largest beauty community of 3 million+ monthly members, inspires individuals around the world to express their unique beauty. On a foundation of more than half a billion content views every month and relationships with more than 8,000 digital content creators, ipsy has built a highly personalized subscription service and ecommerce marketplace, setting the standard for beauty commerce.
The parties have agreed that Urban Juve hemp root oil products will be featured in the ipsy Glam Bag with product being sent to targeted consumers. Educational videos and product details will augment the deliveries. The campaign tactics aim to inspire those who receive products to review, recommend and re-purchase. Furthermore, ipsy will be posting about Urban Juve's product on its social channels, which is projected to get millions of impressions.
"Our products in the hands of this engaged ipsy base of beauty, wellness and skincare shoppers will strengthen our launch efforts by raising awareness of the quality and the difference our formulas can make to the feel and appearance of skin," says Penny Green, Yield Growth Corp. CEO. "The promotional power of educational videos by influential beauty personalities and our own team of experts will reach engaged audiences and communicate our unique brand appeal."
For More Information on The Yield Growth Corporation,Click Here.
Canopy Rivers Inc. (RIV)(CNPOF is an investment and operating platform that pursues investment opportunities in the emerging global cannabis sector. It identifies strategic counterparties from around the world seeking financial and/or operating support including licensed producers, pharmaceutical formulators, brand developers and distributors, as well as consumer products and brands.
Canopy Rivers also just invested in High Beauty, the company behind cannabis beauty brand, High. The High brand includes skin products containing sativa seed oil in combination with plant oils and antioxidants.
"We have been actively pursuing opportunities in the health and beauty industry, guided by a growing consumer trend of brand new, innovative and functional beauty products. Enter high," said Narbe Alexandrian, President of Canopy Rivers. "High has already captured mindshare and awareness of consumers - it has all the makings to continue to be a prominent brand in the cannabis-infused beauty market."
For More Information on Canopy Rivers Inc., Click Here.
Ovation Science Inc. (OVAT)(OVATF) just unveiled its new topical skincare product line, which is infused with hemp-derived CBD, called ARLO Beauty.
"As part of the Company's strategic focus on revenue generation and creating shareholder value, we are excited to announce the launch of ARLO Beauty, our anti-aging skincare product line enhanced with CBD. Due to changes in strategy, our agreement with Canopy has been mutually terminated and this now allows Ovation to launch our own lines and aggressively expand globally with other licensees as well," said Terry Howlett, President of Ovation.
"We know our patented protected products will be disruptive in the retail and online market place based on the excellent customer response we have had to our medical / wellness products sold in US dispensaries. Shortly we will be launching ARLO Beauty online in addition to seeking distribution partners in the US and globally where permitted."
For More Information onOvation Science Inc., Click Here.
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