CallSprout Deploys White Label Bria Softphones and Hosted Stretto Platform from CounterPath to Provide Superior Experience for SMB Customers
Thursday, March 7, 2019 8:55 AM
New Solution Provides High-Quality Voice and Video Calls, IM and Presence, File Sharing, Integration with Salesforce, and SMS And Collaboration Capabilities, Resulting in a Differentiated Service Offering for VoIP Provider's Customers
VANCOUVER, BC / ACCESSWIRE / March 7, 2019 / CounterPath Corporation (NASDAQ: CPAH) (TSX: PATH), a global provider of award-winning Unified Communications solutions for enterprises and solution providers, today announced CallSprout, a Florida-based VoIP service and equipment provider to small and medium-sized business and call centers, selected CounterPath to provide a custom, white label Bria® softphone solution to solve quality and usability issues with their existing softphone clients, and add differentiated services using the CounterPath StrettoTM Platform.
During a migration to a new PBX platform, CallSprout, recognized a need to replace its existing desktop and mobile softphones that were, due to varied interfaces between desktop and mobile applications and a lack of modern UC features, providing inconsistent call quality and a disjointed, less than optimal user experience. After evaluating multiple softphone solution providers, CallSprout selected CounterPath based on its reputation as a market leader with robust, high-quality solutions and the ability to customize solutions.
''We pride ourselves on delivering top of the line services and solutions, and our existing softphones just weren't cutting it,'' said Eric Bucher, CEO of CallSprout. ''We needed a solution that would be dependable and easy to manage and provide a consistent user experience. CounterPath delivered it all.''
CounterPath's solution for CallSprout includes customized white-labeled mobile and desktop applications, branded with CallSprout logo and colors, with a consistent interface across platforms for better usability. CallSprout is also leveraging the Stretto Platform to streamline and automate deployment to customers and enhance provisioning and management. Complementing its commitment to provide communication tools that make running a business easier, the VoIP provider can, with Stretto, send customers welcome emails and include helpful ''How To'' videos to get them up and running quickly. Further, the softphone clients automatically configure themselves when users log in. Additionally, Stretto allows CallSprout to add new, differentiating services such as messaging, collaboration, and virtual meeting rooms.
''The CounterPath solution gives us the ability to transition to a carrier-grade softphone solution, while still being commercially viable for our business and customers,'' continued Bucher. ''By layering on collaboration and additional services, CallSprout has a differentiated offering beyond traditional Unified Communication offerings that will help grow our business with existing and new customers.''
''We're proud to provide CallSprout with a game-changing UCC solution,'' said Todd Carothers, EVP of Sales, Marketing and Product at CounterPath. ''Our robust provisioning and management software, which ensures positive user adoption and enhanced customer experiences, was a key factor in their decision-making process. With these new capabilities, CallSprout can expand their addressable market with an exceptional, distinctive offering.''
For more information on the CallSprout customer story, please visit www.counterpath.com/case-study-callsprout.
Initially, CallSprout offered straightforward VoIP services to clients in the United States and around the world in various industries, and we still do. However, over the last few years, we have watched the needs of our clients change as their businesses continue to grow. As a result, we completely revamped our offering and now provide cloud-based communications, which utilize CRM, phone, ad word and marketing data to provide predictive analytics to companies. In addition, we also offer SMS, ringless voicemail drop, local presence calling, and cutting-edge business intelligence tools to create customized wallboards with any KPI imaginable.
CounterPath Unified Communications solutions are changing the face of telecommunications. An industry and user favorite, Bria softphones for desktop, tablet and mobile devices, together with Stretto PlatformTM server solutions, enable operators, OEMs and enterprises large and small around the globe to offer a seamless and unified communications experience across any network. The Bria and Stretto combination enables an improved user experience as an overlay to the most popular UC and IMS telephony and applications servers on the market today. Standards-based, cost-effective and reliable, CounterPath's award-winning solutions deliver high-quality voice and video calling, messaging, and presence offerings to our customers such as AT&T, Avaya, Bell Canada, BT, Liberty Global, Ribbon Communications, Uber and Vonex. Visit counterpath.com and follow @counterpath.
Vice President, Marketing
e-mail: [email protected]
e-mail: [email protected]
This news release contains "forward-looking statements". Statements in this news release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, outlook, expectations or intentions regarding the future, including (1) the statement that the Company's UCC solution is game-changing for CallSprout; (2) that statement that the Company's robust provisioning and management software ensures positive user adoption; and (3) the expectation that CallSprout can expand their addressable market with CounterPath's offering. It is important to note that actual outcomes and the Company's actual results could differ materially from those in such forward-looking statements. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others: (1) the variability in the Company's sales from reporting period to reporting period due to extended sales cycles as a result of selling the Company's products through channel partners or the length of time of deployment of the Company's products by its customers; (2) the Company's ability to manage its operating expenses, which may adversely affect its financial condition and ability to continue to operate as a going concern; (3) the Company's ability to remain competitive as other better financed competitors develop and release competitive products; (4) a decline in the Company's stock price or insufficient investor interest in the Company's securities which may impact the Company's ability to raise additional financing as required or may cause the Company to be delisted from a stock exchange on which its common stock trades; (5) the impact of intellectual property litigation that could materially and adversely affect the Company's business; (6) the success by the Company of the sales of its current and new products; (7) the impact of technology changes on the Company's products and industry; (8) the failure to develop new and innovative products using the Company's technologies including the refresh of our Software-as-a Service (SaaS) solution; and (9) the potential dilution to shareholders or overhang on the Company's share price of its outstanding stock options. Readers should also refer to the risk disclosures outlined in the Company's quarterly reports on Form 10-Q, the Company's annual reports on Form 10-K, and the Company's other disclosure documents filed from time-to-time with the Securities and Exchange Commission at http://www.sec.gov and the Company's interim and annual filings and other disclosure documents filed from time-to-time on SEDAR at www.sedar.com.
SOURCE: CounterPath Corporation