KING KANINE Launches Non-Profit to Further Drive Fundraising Efforts for Pets
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KING KANINE Launches Non-Profit to Further Drive Fundraising Efforts for Pets

Wednesday, January 30, 2019 6:15 PM
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PLANTATION, FL / ACCESSWIRE / January 30, 2019 / KING KANINE - the CBD pet product manufacturer announces the opening of the company's non-profit called "Dogs Rock and Roll" is aimed at saving rescue dogs. The initiative, led by the company's president and founder, Jeff Riman, KING KANINE is seeking to bring transformative medicinal capabilities for pets, as well as, in the charity space.

"Dogs Rock and Roll" is set out on a mission to raise awareness and funds for dogs with spinal afflictions, paralysis and amputee needs. The non-profit will be raising money for harnesses and wheelchairs for dogs that are immobile due to their affliction. This will then help rescue organizations, shelters and pet owners who otherwise couldn't afford them on their own.

The company throughout its lifespan has consistently given tens of thousands of dollars to charities that focus on pet rescue and pet rehabilitation. Further charitable contributions have also been in the form of-kind donations and volunteer hours, as well as, working with other charities to drive fundraising for certain key projects. These projects have included working with Marley's Mutts, Gentle Giants Great Dane Rescue, New York Bully Crew, Freckles and Tomcat as well as many more. The opening of the company's non-profit is a more strategic method to bring even more resources to where it is needed most for pets.

Prior, the company KING KANINE had received nationally renowned attention on winning the 2018 Gold Paw Award from the Mayor's Alliance for NYC's Animals. Due to the company's love and passion for the adoration of pets, the founders have dedicated their time and resources for not only innovative products for dogs but for also pioneering concepts to fundraise for shelters.

The KING KANINE journey started when Jeff Riman who had started out as a designer was talking with his friend, retired NFL player, Oronde Gadsden of the Miami Dolphins about how CBD supplements are relieving pain for other retired football players. The health benefits of CBD oils are rapidly gaining traction among the medical community. The Endocannabinoid biological system has long been known to regulate specific neurotransmitters within the central nervous system relating to appetite, pain, mood, memory, and other physiological and cognitive processes. CBD interacts directly with these neurotransmitters through pharmacological mechanisms that have been shown to increase levels of endocannabinoids in the body with numerous therapeutic benefits. [1]

For these football players, CBD not only assisted in muscular pain but also for chronic head pain from injuries that a helmet couldn't fully stop throughout their career. Jeff had then thought about what positive health benefits this could also bring for man's best friend, for dogs. As dogs age faster than their human counterparts, there became a more increasing need to find solutions for their anxiety and pain.

CBD and other usages of Cannabidiol really work to calm pets. A recent 2018 pharmacokinetic and clinical study done by the College of Veterinary Medicine at Cornell University has determined that "2 mg/kg of CBD twice daily can help increase comfort and activity in dogs with OA (osteoarthritis)." The study states further that "baseline scores showed a significant decrease in pain and increase in activity (p < 0.01) at week 2 and 4 during CBD treatment."[2]

[1] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3481531/

[2] https://www.vet.cornell.edu/sites/default/files/CID_Program_2017_Final.pdf

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Hoang Nguyen, 301-675-7848

SOURCE: Energent Media

Energent Media
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