CW Marketing & Communications
National Survey Tests Millennials on Their Environmental Toxin I.Q.
Thursday, January 17, 2019 6:10 PM
ANN ARBOR, MI / ACCESSWIRE / January 17, 2019 / In a recent national survey, most Millennials (approximately 9 in 10) acknowledged concern for their environmental chemical exposure, yet a significant number cannot identify toxin sources, nor are they trying to reduce their risks.
The survey, conducted by consumer insights and messaging consultancy Engagious, measured the level of understanding and attitudes toward environmental chemical exposures by people ranging in age from 18 to 38, across four U.S. regions.
''The study indicated that most Millennials acknowledge daily exposure to environmental chemicals and concern about the harm those chemicals can do,'' said Gina Derickson, Director of Research for Engagious and lead researcher on this study. ''At the same time, the study also reveals there is a real need for education in this age group - about both the sources of these risks and what can be done to reduce them.''
The lack of education on this topic puts Millennials at risk for a multitude of health problems as toxin levels - due to environmental chemicals - can build in humans and are passed on to developing infants in the womb, according to Cindy Klement, MS, an integrated health specialist and adjunct professor at Eastern Michigan University. Klement recently published the book, Your
Body's Environmental CHEMICAL Burden. ''I'm not surprised,'' said Klement, co-author of the survey. ''Millennials seem aware that the dangers exist but perhaps don't grasp the urgency of educating themselves nor addressing the risks.'' (Watch book trailer)
Other key attitudes revealed by the survey:
- Nearly all respondents (91%) believe that environmental chemical exposure contributes to disease, and four-out-of-five (88%) believed that prenatal exposure can lead to medical problems for the early life of babies
- More than half of the respondents recognized that they are exposed to environmental chemicals through the air they breathe (62%)
- More than one-third (36%) recognized the water they drink contains toxins
- Four-in-five failed to recognize other heavy toxic contributors such as clothing, food, medical devices, storage containers, toys, magazines and newspapers
- More than half believe that environmental chemicals can be easily eliminated from the body
- Looking at respondents by region, Millennials residing in the Northeast and Midwest showed markedly more concern for environmental chemical exposure than those living in the South and West.
Motivated by recent studies showing banned toxins in the umbilical cords of newborns in the US, Klement published a list of the 25 of the most common chemicals affecting populations worldwide today. In her book, she explains how the chemicals are used, potential health effects, ways to reduce exposure, and how to detoxify chemicals already stored in our bodies. ''The point I want to make is that chemicals are here to stay and we have to learn to co-exist with them. We can't avoid every one of them, but we can use the tools and resources at our disposal to reduce our exposure. We can also detoxify the body as best we can with what we know now,'' said Klement.
''It's been more than 50 years since Rachel Carson's groundbreaking book, Silent Spring, that launched the environmental movement. How much have we accomplished? I feel more urgently than ever before the need to educate our young people on the dangers of toxins accumulating in our bodies,'' said Klement. Click here for presentation by Klement on Visualizing Contaminants .
About Cindy Klement
Cindy Klement, MS, CNS, MCHES is a nutritionist, speaker, and an adjunct professor of Functional and Integrative Medicine at Eastern Michigan University. She serves as an advisory board member of Community Supported Anthroposophic Medicine, as well as the Health Practitioners Advisory Council. She has dedicated her life's work to health since 1983. www.cindyklement.com
Klement's latest book addresses the 25 most common chemicals affecting populations worldwide today. Your Body's Environmental Chemical Burden provides answers to these questions and includes a comprehensive resource guide that tells the reader how to limit and even avoid future exposure. Video book trailer
Your Body's Environmental Chemical Burden is available online: Amazon, Barnes & Noble, and Books-A-Million plus numerous international retailers.
Engagious is a customer insights and messaging consultancy. We fuse research, science, and storytelling to help you craft and refine your high-stakes messaging and communications. Applying behavioral science principles and qualitative research findings, we uncover what your customers, stakeholders or audiences are thinking, what persuades and compels them to take action, and what doesn't.
Since 2002, presidential campaigns, corporations, trade associations, advocacy groups, and think tanks have relied on our expertise for their high-stakes messaging. Our team has conducted groundbreaking research in media, public policy, technology, consumer products, renewable energy, and more. Learn more at www.engagious.com.
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SOURCE: CW Marketing & Communications