HOUSTON, TX / ACCESSWIRE / December 6, 2018 / Legalization in Canada, higher approval ratings in the U.S., international growth, and explosive corporate interest has changed the way we look at marijuana investing forever.
Canada's cannabis industry could produce sales of up to $7.1 billion in 2019, with up to $4.3 billion coming from the recreational market, according to research firm Deloitte.
Controversial or not, it's a sector we just can't ignore.
Especially when we find ground-breaking stocks with innovative, disruptive technology that's turning the space upside down.
Within the cannabis market, the cannabis beverage market is in the midst of explosive growth, as well, with experts projecting annual revenue as high as $4.4 billion in Canada alone by 2024.
Molson Coors CEO Mark Hunter noted, ''The cannabis market could total $7 billion to $10 billion in Canada alone, of which nonalcoholic cannabis-infused beverages could account for as much as $3 billion, or 30% of the total market,'' as quoted by Business Insider.
Even Constellation Brands just upped its bet on the beverage sector, announcing another $4 billion investment in hot pot stock Canopy Growth.
However, we believe corporate America is just waking up to potential acquisition targets.
For More Information on Sproutly Canada Inc., Click Here.
Problems Have Plagued the Industry... Until Now
When it comes to the cannabis beverage market, there are key issues that inhibit growth.
One, many consumers do not like the taste of cannabinoids.
Two, cannabinoids are difficult to infuse into water-based drinks, given their oil base.
Three, consumers want to know they'll feel the effects of the cannabis drink relatively quickly, and that the effects will wear off in a reasonable amount of time. Many times, they don't know the answer to either.
Traditional Extraction Methods Do Not Work
Traditional cannabis extraction methods - which involve chemical processes - cannot solve those issues in beverages. So, while larger companies, including Constellation Brands, look to move into the cannabis beverage space, they're well aware of those issues of taste and solubility.
Sproutly Canada Inc. (OTCQB: SRUTF) (CSE: SPR) is one of the only companies developing a natural water-soluble cannabis solution without the issues of flavor, or the unpredictability of effects. It's one of the first in Canada to address the functional beverage market with cannabis/ hemp ingredients that are recovered from the plants in their naturally water-soluble form and can be stably combined with other water-soluble micronutrients (vitamins, minerals, antioxidants, and other natural plant chemicals).
As the company continues to prove itself, it could very well be an acquisition target, too.
For More Information on Sproutly Canada Inc., Click Here.
Growth Through Acquisition
In August 2018, Sproutly acquired Infusion Biosciences Canada (IBC) along with its water-soluble cannabinoid technology. IBC has discovered that the cannabis plant naturally produces water-soluble forms of phytochemicals, including cannabinoids and terpenes.
As a result of this discovery, Infusion Biosciences developed its proprietary Aqueous Phytorecovery Process (APP) technology, which can help eliminate the problems with taste and solubility. With this solution, called Infuz20, consumers can feel the effects of cannabis in less than five minutes with no taste issues, or bitterness. In addition, the effects wear off in under 90 minutes.
''APP Technology is a low-cost, gentle method to produce Infuz20, a ground-breaking discovery that delivers the total effects of the strain of cannabis from which it is made; on-set effects start within approximately 5 minutes and dissipate within approximately 90 minutes,'' notes Keith Dolo, Chief Executive Officer of Sproutly.
For More Information on Sproutly Canada Inc., Click Here.
Looking Ahead
Sproutly Canada Inc. is well-positioned to capitalize on Canada's multi-billion-dollar cannabis beverage market with its natural water-soluble cannabis solution. The company has also secured the rights to Australia, Israel, Jamaica and the entire European Union setting the company up for International expansion.
By solving solubility and taste issues that are not addressable with traditional extraction methods, Sproutly Canada Inc.'s APP technology could be a significant game-changer for the cannabis beverage space. Investors may want to take a closer look at the stock, as its APP technology begins to generate significant demand.
For More Information on Sproutly Canada Inc., Click Here.
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