DENVER, CO / ACCESSWIRE / November 1, 2018 / NEW AGE BEVERAGES CORPORATION (NASDAQ: NBEV), the Colorado-based organic and natural healthy functional beverage company focused on becoming the world's leading healthy beverage company, today announced the launch of its LIVE HEALTHY campaign, intending to inspire consumers to adopt healthy living and lifestyles.
New Age's LIVE HEALTHY initiative is being communicated across all mediums and in as pervasive a way as possible to further accelerate consumer's shift toward healthier choices. ''More than 100% of the growth and greater than $60 Billion in the beverage industry alone has shifted to smaller, more health positioned brands and companies in the past five years,''according to Jeffries, Beverage Business Insights and other sources. ''More than 50% of traditional retailer categories including the core beer, tobacco, carbonated soft drinks, and processed food segments are all declining,''causing retailers to diversify their offerings as consumers rapidly approach the tipping point with increased healthier food, beverage and snack consumption.
New Age's LIVE HEALTHY initiative includes an entire new Corporate and E-Commerce web presence www.NewAgeBev.com whereby consumers can order New Age's entire portfolio of healthier beverages and have them delivered to their homes anywhere in the world. Over the past two years since New Age's creation, the Company has developed the only one-stop-shop of healthy beverages and as a result has gained presence in 40 of the top 50 North American retailers and become the fastest growing major beverage company in the world over the past two years.
Jay Barrow, Chief Brand Officer at New Age commented, ''We believe it is not enough to just provide healthier brands to consumers these days. A Company has to actually stand for something, and can't just provide some healthy products and propagate diabetes with carbonated soft drinks at the same time. Consumers want honesty, they want content, and they want to be engaged in a like-minded community, and we are filling that void with the LIVE HEALTHY campaign.'' LIVE HEALTHY is more than slogan. It is a way of life and model for healthy living that includes:
New Age's framework for healthy living will serve as the basis of the content, execution, and promotional strategies with consumers encompassing all of the Company's brands. The campaign will be fully integrated across all channels and platforms, with quarterly in-store consumer promotions, daily on-line offers and engagement promotions, and will utilize New Age's healthy living influencers and brand ambassadors and leverage leading targeting and audience-building technologies.
The LIVE HEALTHY campaign was developed over the past year with two of New Age's key partners, MediaJel and Fruition. Fruition helped New Age create it's new digital presence, corporate identity and website. Brad Anderson, CEO, and founder of Fruition mentioned, ''We jumped at the opportunity to put our expertise to work to help position New Age as an authority in healthy living and to help bring their wealth of content to life. We believe the launch of this new website, corporate identity, and the LIVE HEALTHY content platform signals the beginning of something special.'' MediaJel is New Age's partner for in-store and on-line traffic building. Jake Litke, CEO and co-founder of MediaJel mentioned, ''We couldn't be more excited with what New Age has entrusted us to do. We believe MediaJel has the best-in-class precision consumer targeting and audience-building technology in the world. We intend to leverage that for the benefit of New Age's brands and to connect with consumers with persuasive healthy living messaging.''
New Age has re-architected every brand in its portfolio over the past 12 months to be congruent with its LIVE HEALTHY purpose. New Age's XingTea, is the #1 ranked tasting tea in North America and has 1/3 the calories of major competitors. Búcha Live Kombucha, is 43% preferred vs. other leading Kombuchas and has only 6 grams of sugar, the lowest of any major competitor. Coco-Libre just launched the first sparkling coconut water with only 30-40 calories and no added sugar, and Marley with the new Marley Cold Brew and Organic Marley Mate, are the fastest growing brands in their respective segments and have only 40-50 calories vs. some competitors at more than 250. Zach Ross, Marketing Manger at New Age commented, ''We believe the major beverage companies are still not getting it. Our new Xing Craft in the premium brewed tea segment for example has zero sugar, zero artificials and less than five total calories. The competitors from major beverage companies have 21 grams of sugar in every bottle. We are launching our new CBD Shot in the $1.5 Billion shot segment, because not every consumer wants to jack up their heart rates with insane amounts of caffeine and sugar. It's time for a change, and we expect to lead that change to healthier alternatives.''
About New Age Beverages Corporation (NASDAQ: NBEV)
New Age Beverages Corporation is a Colorado-based healthy functional beverage company that was created over the past two years with the combination of Búcha Live Kombucha®, XingTea®, Coco-Libre®, and Marley®, to create a one-stop-shop solution for retailers and distributors providing healthier beverages in the disruptive growth segments of the $1 trillion-dollar non-alcoholic beverage industry. In that period, New Age has become the 54th largest beverage company, one of the largest healthy beverage companies, and the fastest growing in the world. New Age competes in Relaxation Drinks, Tea, Coffee, Kombucha, Energy Drinks, Coconut Waters, Functional Waters, and Rehydration Beverages with the brands Marley, Búcha Live Kombucha, Xing, ,Coco-Libre, Aspen Pure, and ‘nhanced. The Company's brands are sold across all 50 states within the US and in more than 15 countries internationally across all channels via direct and store door distribution systems.
New Age has exclusively partnered with the world's 5th largest water charity, WATERisLIFE, to end the world water crisis with the most innovative technologies available. Donate at WATERisLIFE.com to help us #EnditToday.
MediaJel http://mediajel.com is a data-driven digital advertising agency that helps brands, retailers and consumers build long lasting, meaningful relationships through predictive mobile marketing, end-to-end engagement, and personalized advertising campaigns optimized for today's mobile users. Our managed service provides clients with unprecedented insight into the behavior of their target audiences and connects adjacent lifestyles, movement, and behavior that was previously out of reach.
Fruition www.fruition.net is a full-service digital marketing agency based in Denver, Colorado. They build, grow and protect their businesses with an array of services including design, development, digital marketing, and hosting and security. Fruition was established in 2003, and won the 2018 Colorado Biz awards for Best Digital Agency and Best Development Agency, as well as Clutch.co recognition as both a Top Advertising and Marketing Agency and Developer in the nation for 2018.
Safe Harbor Disclosure
This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of the Company including statements regarding New Age Beverage's expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. New Age Beverages competes in a rapidly growing and transforming industry, and other factors disclosed in the Company's filings with the Securities and Exchange Commission might affect the Company's operations. Unless required by applicable law, NBEV undertakes no obligation to update or revise any forward-looking statements.
For investor inquiries about New Age Beverages Corporation please contact:
Cody Slach, Liolios Group, Inc.
Investor Relations Counsel
New Age Beverages Corporation
Chief Financial and Administrative Officer
SOURCE: About New Age Beverages Corporation