International Cannabrands Inc.
International Cannabrands Announces New JuJu Royal Brand Launch
Monday, October 29, 2018 9:00 AM
CALGARY, ALBERTA / ACCESSWIRE / October 29, 2018 / Further to its press release dated August 17, 2018, International Cannabrands Inc. (CSE:JUJU) (the "Company") is pleased to announce the launch of Julian Marley JuJu Royal's™ new packaging and enhanced product suite.
JuJu Royal has developed an exciting new line of products and packaging to communicate our unique position as "casual luxury", our proprietary strains and two new product line extensions. The vape category, both disposable and cartridge, and pre-roll business is experiencing dramatic growth in JuJu Royal's core markets - California, Colorado and, recently added Washington State. As its oil product sales have increased, JuJu Royal significant feedback from consumers and dispensary partners that there is a substantial opportunity to double our presence by catering more closely to two distinct consumer groups. The JuJu team worked exhaustively to refine the product offerings and add distinctive packaging that more effectively tells our story.
Our new JuJu Royal packaging goes live this month. Retail and distributor reaction has been very strong.
Juju Royal is also launching JuJu Royal Rasta Styxx to bring casual luxury to a more affordable price position. Retailers are looking for high quality and high volume offerings. The new Rasta Styxx product offers an upgraded vape body in our disposable line that is sleek and easy to hold. The turpene profiles of our oil in all products, disposable and cartridges, remain the same, but have been upgraded to a higher quality standard across all releases to enhance a clean draw and a longer smooth aftertaste. As always, Rasta Styxx have a unique and proprietary set of strain blends. Our focus is the consumer who requires a high quality experience at a moderate price point.
In addition, we anticipate announcing the launch of JuJu Royal's Julian Marley Private Reserve shortly. Julian Marley Private Reserve is based on the highest quality oil we can provide with a more powerful turpene profile. Our disposable body and cartridge are both state of the art in terms of ergonomic design and ease of use. The Julian Marley Private Reserve features a new set of blended strains that creates a differentiated taste. Our focus is the consumer who demands a unique product with the highest artisanal standards that can become part of their lifestyle.
"JuJu Royal has always emphasized a high quality product consistent with our modern Rastafarian philosophy of love, conservation, spirit and music. We are tremendously excited to be able to better meet the needs our loyal consumers by focusing on separately on a higher price point, exclusive blend and an everyday, more affordable experience. We need to continue to be responsible and innovative to expand our role in the life of our community," shared Travis Belcher, President of JuJu Royal.
JuJu Royal's distribution and dispensary partners can expect availability and full in-store marketing support by early November.
About International Cannabrands (ICI)
The Company's business model is to generate revenue from cannabis cultivation, brands ranging from flower to edibles and from THC to CBD, oil extraction, ancillary products and apparel in the United States. ICI markets products with THC content where that practice has been legalized at the state level through either medicinal or full recreational use. ICI also markets products containing CBD in the US and internationally. ICI's strategy centers on acquiring micro brands, distribution and specific manufacturing/cultivation companies in the cannabis space. ICI has acquired the exclusive rights to Julian Marley's JuJu Royal™ brand. The Company believes as the legal cannabis market evolves, high-quality, unique products will increasingly capture market share and provide a valuable platform for growth.
About JuJu Royal
Julian Marley conveys his message of legalization, freedom, and love through the JuJu Royal brand, a line of naturally produced medicinal herbs. Our vision is to realize the opportunity to become one of the largest brands in the Marijuana industry. The synergy between the Rastafarian culture, music, natural products and an "Irie" experience is a powerful foundation for our business. JuJu's strategy is to develop and grow a complete cannabis line based on an international appeal to a millennial lifestyle seeking a luxurious and premium experience. JuJu will capitalize on the unparalleled opportunity to position itself with unique, innovative, high quality brands that meet and exceed our customer’s expectations. More information about the brand and various products can be obtained at www.jujuroyal.net.
International Cannabrands Contact:
Chief Executive Officer
1045 Lincoln Street, #106
Denver, Colorado 80203
Ph: (323) 828-4321 or [email protected]
Media Inquiries: [email protected]
NEITHER THE CANADIAN SECURITIES EXCHANGE NOR THEIR REGULATION SERVICES PROVIDER HAVE REVIEWED OR ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.
SOURCE: International Cannabrands