Industry Veteran Brings 27 Years of Experience to Eastside
Helped Develop and Implement Launch Strategies for Bulleit Bourbon, Ciroc Vodka, Russian Standard Vodka and Pete's Wicked Ale
PORTLAND, OR / ACCESSWIRE / July 24, 2017 / Eastside Distilling, Inc. (OTCQB: ESDI) ("Eastside" or the "Company"), a producer of award-winning craft spirits, today announced the appointment of Jarrett Catalani as Senior Vice President of Sales. Catalani brings a wealth of experience to Eastside, having worked in sales at small and large spirits companies. Catalani has an exceptional track record launching new brands, having been part of teams that developed strategies, and implemented action plans, to launch Bulleit Bourbon and Ciroc for Diageo, Russian Standard Vodka for ROUST, Pete’s Wicked Ale for Pete’s Brewing Company, and the relaunch of Czech Beer Pilsner Urquell.
Eastside Distilling appoints Jarrett Catalani as Senior Vice President of Sales.
In his role at Eastside, Catalani will work with the sales team to promote sales of the Company’s award-winning products, including Portland Potato Vodka, Burnside Oregon Oaked Bourbon, Barrel Hitch American Whiskey, Marrionberry Whiskey and Big Bottom Distilling's Delta Rye and 91 Gin.
"This is the right time to be joining Eastside Distilling," commented Catalani. "I look forward to driving market adoption of the existing and newly rebranded portfolio of spirits created by our distillers Mel Heim, Travis Schoney and Ted Pappas. My goal is to continue our growth in Oregon, where we have had so much success, and add additional points of distribution in key national markets."
Grover Wickersham, Chairman and CEO of Eastside Distilling, commented, "We are rebranding with the direction of spirits branding experts, Sandstrom Partners. Being on the cusp of our new product launches, it's awesome for us that our team now includes an old pro like Jarrett, with his many years of experience in launching new brands. I am highly confident that with his seasoned leadership we will be able to accelerate Eastside’s growth."
Jarrett Catalani has joined Eastside Distilling as Senior Vice President Sales. Mr. Catalani brings 27 years of adult beverage experience. Prior to joining Eastside Distilling, Mr. Catalani served as Senior Vice President Sales for Fishbowl Spirits, a premium spirits company, owned by singer songwriter Kenny Chesney. Mr. Catalani spent from October 2010 until April 2016 at ROUST (Russian Standard Vodka), in various officer roles, including Western Divisional Vice President from October 2010 until November 2012, and Senior Vice President of Sales from November 2012 until April 2016. He spent eight years in various roles at DIAGEO, his last position being Reserve Brand Director, California. His previous employers include PilnerUrquell USA, Pete's Brewing Company, Jim Taylor Corporation and Wilhelmi Beverage. He earned a B.S. in Business Management from Southern Illinois University in Carbondale in 1990.
About Eastside Distilling:
Eastside Distilling, Inc. (OTCQB: ESDI) is located in Southeast Portland's Distillery Row, and has been producing high-quality, master crafted spirits since 2008. Makers of award winning spirits, the company is unique in the marketplace and distinguished by its highly decorated product lineup that includes Barrel Hitch American Whiskies, Burnside Bourbon, Below Deck Rums, Portland Potato Vodka, and a distinctive line of infused whiskeys. All Eastside spirits are master crafted from natural ingredients for unparalleled quality and taste. The company is publicly traded under the symbol OTCQB: ESDI. For more information visit: www.eastsidedistilling.com or follow the company on
Twitter and Facebook.
Important Cautions Regarding Forward-Looking Statements:
Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company's products in the market; the Company's success in obtaining new customers; the Company's success in product development; the Company's ability to execute its business model and strategic plans; the Company's success in integrating acquired entities and assets, and all the risks and related information described from time to time in the Company's filings with the Securities and Exchange Commission ("SEC"), including the financial statements and related information contained in the Company's Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. Examples of forward-looking statements in this release may include statements related to our strategic focus, product verticals, anticipated revenue, and profitability. The Company assumes no obligation to update the cautionary information in this release.
Robert Blum, Joe Diaz or Joe Dorame
Lytham Partners, LLC
SOURCE: Eastside Distilling, Inc.