Krush Media to Manage Media Sales, Ad Operations, and Yield Management for SNAP's Popular Video Chat Applications
NEW YORK, NY / ACCESSWIRE / July 18, 2017 / Snap Interactive, Inc. ("SNAP," the "Company," "we," "our," or "us") (OTCQB: STVI), a leading provider of live video social networking and interactive dating applications, today announced an exclusive media representation and ad operations partnership with Krush Media, a full-service digital advertising and media company that allows brands and publishers to traditionally and programmatically execute powerful ad campaigns that engage and monetize audiences across all screens. Under the agreement, Krush Media's experienced ad sales team will represent SNAP's video properties - including Paltalk, Camfrog, and Tinychat - to ad agencies, programmatic trade desks, and ad networks. Krush Media will also oversee ad operations and yield management to optimize SNAP's monetization efforts across its full stack of inventory.
"We are excited to form an advertising partnership with Krush Media," said Alex Harrington, CEO of SNAP. "We have an extensive inventory of addressable advertising space with millions of users active on our properties but have not built internal expertise in maximizing the advertising revenue opportunity. We believe Krush Media has the expertise to broaden our advertisers, improve our inventory utilization, and increase our eCPMs. We look forward to further monetizing our valuable properties."
In addition to managing direct and programmatic ad sales, Krush Media will be responsible for monetizing SNAP's ad inventory across its key applications Paltalk, Camfrog, and Tinychat, which record millions of registered users worldwide. Together, these products power one of the world's largest global collections of video-based communities, with proprietary technology to host thousands of simultaneous live group conversations on topics such as politics, financial markets, music, and dating. SNAP communities combined have tens of millions of registered users and attract a demographically and geographically diverse user base, with users in over 180 different countries as of March 31, 2017.
"SNAP has a history of building successful applications that attract millions of unique users, and our team of digital advertising specialists will work to generate the highest revenue per visitor," said Jeff Chi, Co-founder and COO, Krush Media. "SNAP's properties have an impressive reach, creating very targetable display, video and native ad inventory across mobile and desktop for our ad clients. We are also excited to help SNAP analyze its valuable inventory to provide more appropriate and relevant advertising to its users. Krush Media excels at driving the most significant revenue uplift possible for our publisher clients, and we are confident this new partnership with SNAP will substantially improve SNAP's financial results."
About Snap Interactive, Inc.
Snap Interactive, Inc. is a leading provider of live video social networking and interactive dating applications. SNAP has a diverse product portfolio consisting of nine products including Paltalk, and Camfrog, which together host one of the world's largest collections of video-based communities, and FirstMet, a prominent interactive dating brand serving users 35 and older. The Company has a long history of technology innovation and holds 25 patents related to video conferencing and online gaming.
For more information, please visit http://www.snap-interactive.com.
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About Krush Media
Krush Media is a full-service digital advertising and media company that allows brands and publishers to traditionally and programmatically execute powerful ad campaigns that engage and monetize audiences across all screens. We enable brands to place highly targeted and effective ads that drive customer engagement and increase conversions while eliminating non-human traffic. Our fully managed solution offers advertisers demographic, geo-fencing, cross-device, behavioral and retargeting capabilities. Publishers that work with us are able to optimize and sell video ad inventory across all screens including desktop, mobile, tablet, and CTV. In addition, our services include comprehensive ad operations management to assist publishers with yield management and campaign trafficking.
Krush Media, LLC currently manages all monetization related activities including ad sales and ad operations for Krush Technologies, LLC, which owns and operates the popular social communications app ooVoo, amongst other large publishing properties.
For more information, please visit www.krushmedia.com.
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This press release contains "forward-looking statements." Such statements may be preceded by the words "intends," "may," "will," "plans," "expects," "anticipates," "projects," "predicts," "estimates," "aims," "believes," "hopes," "potential," or similar words. Forward-looking statements are not guarantees of future performance, are based on certain assumptions and are subject to various known and unknown risks and uncertainties, many of which are beyond the Company's control, and cannot be predicted or quantified and consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks and uncertainties associated with general economic, industry and market sector conditions; the ability to effectively integrate the operations of the Company and AVM; the timing and amount of any future repurchases of the Company's common stock, if any; user acceptance of our updated applications; the Company's ability to institute corporate governance standards or achieve compliance with national securities exchange listing requirements; the Company's future growth and the ability to obtain additional financing to implement the Company's growth strategy; the ability to increase or recognize revenue, decrease expenses and increase the number of active subscribers, new subscription transactions or monthly active users; the ability to enter into new advertising agreements; the Company's ability to generate positive cash flow from operations; the ability to diversify new user acquisition channels or improve the conversion of users to paid subscribers; the ability to anticipate and respond to changing user and industry trends and preferences; the intense competition in the online dating marketplace; the ability to release new applications or derive revenue from new applications; and circumstances that could disrupt the functioning of the Company's applications. More detailed information about the Company and the risk factors that may affect the realization of forward-looking statements is set forth in the Company's filings with the Securities and Exchange Commission ("SEC"), including the Company's most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Investors and security holders are urged to read these documents free of charge on the SEC's web site at http://www.sec.gov.
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SOURCE: Snap Interactive, Inc.