New Age Beverages Corporation Announces Acquisition Of Premier Micronutrient Corporation (PMC)

New Age Beverages Corporation

Food & Beverage Products

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New Age Beverages Corporation Announces Acquisition Of Premier Micronutrient Corporation (PMC)

  • PMC brings >20 years of expertise, research, studies, trials and insights developed in conjunction with NASA and the Department of Defense
  • More than $30 million invested culminating in the issuance of 10 major patents across a range of benefits and need states for consumers
  • Health Sciences Division now has the credibility and science underpinning a range of planned launches for the medical and pharmacy channels

DENVER, CO / ACCESSWIRE / May 18, 2017 / New Age Beverages Corporation (NASDAQ: NBEV) the Colorado-based leading all-natural healthy functional beverage company whose brands include XingTea®, XingEnergy ®, Aspen Pure®, Búcha® Live Kombucha, Marley One Drop®, Marley Mellow Mood®, and CocoLibre® today announced the acquisition of Premier Micronutrient Corporation. The acquisition catapults the Company's Health Sciences Division and New Age's plans to develop the next generation of healthy functional beverages. The intellectual property addition of more than 10 major patents and patents pending significantly increases New Age's intangible assets and underpins the Company's planned portfolio launches targeted to the medical and pharmacy channels.

One of the major drivers of growth that the Company recently shared with investors was the penetration of new, less competitively intense channels and market segments where our primary competitors do not operate. The Company has also always had on its roadmap the intent to redefine healthy functional beverages from the currently pervasive less bad or less sweet offerings, to beverages that can make a fundamental difference in improving everyday human life. The acquisition of Premier Micronutrient Corporation (PMC) and their wealth of patents, studies, research, clinical trial insight, science and medical expertise provides the foundation for and credibility behind New Age's planned penetration of the medical and pharmacy channels with a portfolio of truly healthy functional beverages.

Dr. Jerry Haase, Chief Scientific Officer of New Age Beverage's Health Sciences Division commented, "As an internationally known clinician and medical researcher, I always seek unique opportunities to broadly impact human health. I am especially enthusiastic to join New Age concurrent with the acquisition of PMC, because of the Company's compelling vision to create the greatest healthy functional beverage enterprise in the world. We will expand upon our intellectual property portfolio and develop product platforms to address novel categories of public interest and need. We also anticipate leveraging our extensive relationships in the health care community to credibly promote New Age's medical product portfolio's acceptance in the global medical marketplace."


# Patent Number Patent Subject/Outcome



"Multiple Antioxidant Micronutrients"

Micronutrient Application for Neurological Treatment



"Formulations Comprising Multiple Dietary and

Endogenously Made Antioxidants and B-Vitamins"

Micronutrient Application for Neurological Treatment



"Use of Multiple Antioxidant Micronutrients as

Systemic Biological Radioprotective Agents Against Potential Ionizing Radiation Risks"

Micronutrient Application for Radiation Protection



Micronutrient Formulations for Treatment of Diabetes Mellitus"

Micronutrient Application for Diabetes Treatment



Micronutrient Formulations for Pulmonary and Heart Health"

Micronutrient Application for Cardiovascular Health



Micronutrient Formulations for Hearing Health

Micronutrient Application for Hearing Health



Multiple Antioxidant Optimal Health/Veteran's

Ultimate Complete Formulations"

Applications for Brain and Biohazard Protection



Multiple Antioxidant Micronutrients"

Expanded Application for Biohazard Protection



Micronutrient Formulations for

Radiation Applications

Micronutrient Application for Radiation Protection



"Antioxidant Micronutrients in Electronic


Micronutrient Application in new delivery systems


CIP 12/284,841*

BioShield for Protection

Against Environmental Exposures"

Micronutrient Application for Biohazard Protection


1) US Navy CRADA - NMRC-06-2338
"Investigations into the Efficacy of an Antioxidant-containing Micronutrient Formulation for the Treatment of Hearing Loss and Balance Disorders Associated with Blast Injuries."

2) US Navy CRADA - NMRC-06-2383
"The Effects of Antioxidant Supplementation to Protect Against Cold at High Altitude."

3) US Army CRADA - W81XWH-07-0321
"Efficacy of Multiple Antioxidants in Reducing Damage Produced by Mustard Gas."

4) US Army CRADA - W81XWH-08-2007
"Efficacy of Multiple Antioxidants in reducing Damage Produced by Nerve Agents."

5) Space Act Agreement - NASA
"Development of a Successful Protection Formula Against Radiation-Induced Oxidative Injury in Vulnerable Populations."

6) US Army CRADA - W91YTZ-10-P-0773
"Evaluation of Micronutrients in Combination with Standard Therapy in the Management of Type 2 Diabetes."

7) US Army CRADA - W81XWH-11-10746
"Efficacy of Multiple Antioxidants in Combination with Standard Therapy in Reducing VX-Induced Seizures and Associated Behavior Changes."

8) US Army CRADA - W81XWH-12-0169
"Antioxidant Micronutrient Therapeutic Countermeasures for Chemical Agents."

In addition to the wealth of patents, patents pending, and cooperative research and development agreements, PMC has conducted over 14 prospective human clinical trials and animal studies validating the efficacy of their formulas and products. That body of work developed over the past 20 years in conjunction with the Department of Defense and NASA have formed the basis for justifying their distinctiveness leading to the issuance of their patents, and demonstrated their proven benefit for a range of human need states including:

  • Cardiovascular health
  • Hearing health
  • Neurological and concussive protection
  • Radiation protection
  • Immune function enhancement
  • Oxidative cell damage protection
  • Metabolic function improvement


New Age Beverages acquired 100% of the assets and interests of Premier Micronutrient Corporation, their portfolio of products, their intellectual property, and the formulas for existing and envisioned healthy functional beverage products for the pharmacy, medical, sports, military, and other channels. Specific terms of the transaction were not disclosed, with the final closing of the transaction subject to certain closing conditions and expected to be complete within 30 days.

Brent Willis, Chief Executive Officer of New Age Beverages remarked, "We made a commitment that we would make a difference for consumers with truly healthy, functional beverages. We believe the world doesn't need another slightly less bad carbonated soft drink or more drinkable sports drink. With the internalization of the expertise and insights from PMC we will compete in a spectrum that our major competitors are not in, and not even contemplating. Beverages are a significantly more efficacious and patient friendly delivery system than pills for example, just no one has done it, and we intend to be the first."

About Premier Micronutrient Corporation (PMC)

Premier Micronutrient Corporation (PMC) was founded in 2000 to develop formulations in cooperation with the Department of Defense and NASA. Since inception, PMC has worked with the Marine Corps Systems Command that contracted PMC to adapt its formulations to protect high-risk military personnel. PMC operated for more than 10 years developing protective products and conducting research for the Department of Defense.

PMC received Congressional support leading to eleven studies that have demonstrated the validity of PMC's formulations to decrease oxidative damage, improve immune function, reduce inflammation, protect against neurologic symptoms and recovery from concussions, recovery from hearing and balance disorders, reversal of vascular disease and lipid abnormalities, and protect against hostile environmental factors such as radiation. The products have been shown to be completely safe in all studies and in more than 10 years of public consumption.

About New Age Beverages Corporation (NASDAQ: NBEV)

New Age Beverages Corporation is a Colorado-based, leading all-natural tea and healthy functional beverage company that was founded in 2003. The Company competes in the fast growing healthy functional beverage segments including Ready to Drink (RTD) Tea, RTD Coffee, Kombucha, Energy Drinks, Relaxation Drinks, Coconut Waters and Functional Waters with the brands XingTea®, Marley One Drop®, Búcha® Live Kombucha, XingEnergy®, Marley Mellow Mood®, Coco-Libre®, and Aspen Pure® PH and Aspen Pure® Probiotic Water. The Company's brands are sold across all 50 states within the US and in more than 10 countries internationally across all channels via direct and store door distribution systems. The company operates the websites,,,,,, and

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of the Company including statements regarding New Age Beverage's expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. New Age Beverages competes in a rapidly growing and transforming industry, and other factors disclosed in the Company's filings with the Securities and Exchange Commission might affect the Company's operations. Unless required by applicable law, nBev undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries about New Age Beverages Corporation please contact:

Amato and Partners, LLC
Investor Relations Counsel
[email protected]


SOURCE: New Age Beverages Corporation