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Xfit Brands, Inc. Expands its Transformations Training Program in Bay Clubs with NAFC

Tuesday, December 13, 2016 6:00 AM
XFit Brands, Inc.

- NAFC, The National Association for Fitness Certification, secures the launch Transformations at Bay Club, a leading California group of fitness outlets
- Bay Club chooses Transformations to expand its small group training across its expanding 85,000 member base

LAKE FOREST, CA / ACCESSWIRE / December 13, 2016 / XFit Brands, Inc. (OTCQB: XFTB), a global supplier of functional fitness, sports surfaces, and MMA equipment sold worldwide whose brands include Throwdown, Transformations, EnviroTurf and GlideBoxx, today announced that it has expanded its Transformations training program with the "Bay Club" in partnership with National Association for Fitness Certification (NAFC).

Transformations is a proven small group training based on community, accountability and results. It is an all-encompassing, sustainable lifestyle, nutrition and 8-week exercise program that was acquired by XFit Brands in 2015. Since that time, XFIT Brands has been building out and refining the Transformations training program and promoting it through its network that spans 21 countries with major fitness centers around the world. The Transformations expansion with Bay Club represents first of its kind training system that also includes marketing and networking systems, scheduling and payment/payroll templates and detailed direction on sales, on-boarding, retention and management, for a turn-key training solution.

XFit Brands, Inc., Tuesday, December 13, 2016, Press release picture

The Bay Club, founded in 1977, is an active lifestyle and hospitality company with a network of 24 modern country clubs across 10 campuses—five in Northern California (Marin, San Francisco, Redwood Shores, Silicon Valley and Los Gatos) and five in Southern California (Santa Barbara, San Diego and three in Los Angeles). Headquartered in San Francisco, the growing enterprise welcomes 85,000 members and is home to 3,400 associates, with new growth coming from the planned acquisition of golf clubs, country clubs, and swim and fitness venues up and down the California coast.

They National Association for Fitness Certification, that facilitated the expansion of XFit's Transformations Training Program expansion is a accredited global fitness educator whose curriculum is focused on higher education and application in the health and fitness industry. NAFC certifies Transformations coaches, and then as certified instructors, the coaches conduct fitness assessments, create individualized and customized workout plans from the Transformation guidelines, ensure participant accountability, and document and monitor participant progress.

Michael LeBoss, Executive Director of National Association for Fitness Certification commented, "It is very exciting to launch the Transformation program in another chain – especially one of the preeminent high-end operations like Bay Club. This expansion further validates the success of the small group training platform and its ability to monetize small group training in club chains."

About XFit Brands®

XFit Brands, Inc., is one of the leading suppliers of sports surfaces, functional fitness products and MMA and other impact sports equipment sold at retail and fitness outlets worldwide. The Company owns the Throwdown® trademark registered in more than 30 countries for its Functional Fitness line and its MMA portfolio, Transformations™ in programming and training, the GlideBoxx® sports training system, and EnviroTurf® Sports Training Surfaces. The company's portfolio of brands and products are sold in more than 20 countries around the world and supply many of the leading Gym and Fitness outlets globally. The Company's websites include:,,, and

National Association for Fitness Certification®

The National Association for Fitness Certification was established in 1992 to provide scientifically based, standards-focused education and training for Group Fitness Instructors, Personal Trainers, and Wellness Consultants. The NAFC's combination of demanding standards, practical application of scientific principles, and affordable program pricing have defined it as the most rapidly-expanding certifying organization in the industry today.

NAFC offers a hands-on practical experience along with a thorough theoretical program, covering the scientific bases of training (anatomy, biomechanics, physiology); motivation (behavior modification techniques, fitness testing); and diet and nutrition (weight management, the energy-balance equation, body composition). Group Fitness Instructors also receive instruction in working with music and leading effective group exercise sessions.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit's expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit Brands competes in a rapidly growing and transforming industry, and other factors disclosed in the Company's filings with the Securities and Exchange Commission may affect the Company's operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Scott Cameron
[email protected]
(949) 916-9680


SOURCE: XFit Brands, Inc.

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