Búcha, Inc. Expands With 365 By Whole Foods Market

Búcha, Inc.

Food & Beverage Products

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Búcha, Inc. Expands With 365 By Whole Foods Market

  • First of an initial 18 planned 365 concept stores to open
  • Opening event with Daybreaker in LA highlighted Búcha® Live Kombucha

TORRANCE, CA / ACCESSWIRE / June 14, 2016 / Búcha, Inc. (formerly American Brewing) (OTC: ABRW), the California-based owner of the Búcha® Live Kombucha brand, today announced that it has been selected by Whole Foods Markets to be sold in their new 365 Concept stores. The first 365 by Whole Foods store had its grand opening on May 25th commemorated by a Yoga Daybreaker celebration held last week that prominently featured Búcha® Live Kombucha.

The Yoga Daybreaker celebration took place on June 7th at the Los Angeles, California opening of the first 365 by Whole Foods Market stores. Daybreaker brings together a global community of millennials who actively seek new experiences. Daybreaker produces monthly events around the globe that merge the worlds of nightlife and festivals with a lifestyle committed to health and wellness. The group selectively partners with brands and companies aligned with their values to spread the word and enhance each experience while consciously building communities, and has almost 200,000 community members in 14 major metropolitan cities all over the world.

The Búcha® Live Kombucha brand has recently been expanding distribution nationally with natural and health food outlets and has also recently become available at select major mainstream retailers. The selection from 365 by Whole Foods Market to distribute in all their new concept stores, of which 18 are currently envisioned, is a testament to the Búcha® Live Kombucha brand's retail throughput and mainstream appeal with consumers. Búcha® was recently ranked as the preferred flavor by 43% of major competitors in the Kombucha category.

Búcha® Inc. recently signed a definitive agreement to purchase the $50 million New Age Beverages Group, including their XingTea® brand in the RTD Tea category, the new XingEnergy® in Energy Drinks, and Aspen Pure® in Functional Waters. The transaction is expected to close on or about June 30th, and brings more than $7.5MM in cost and revenue synergies.

Brent Willis, Chief Executive of Búcha® Inc. commented, "Whole Foods has been and continues to be a great retailer partner. We are fortunate to be able to work with them. Búcha® Live Kombucha being selected to be sold in their new 365 stores is an honor and we expect to drive outstanding sales for them. We were happy to participate in the LA store-opening event. It was unique and great statement and connection between Daybreaker, Whole Foods, and Búcha® for health conscious active consumers."

About Búcha, Inc. (OTC: ABRW)

Based in Torrance, California, Búcha, Inc. was created in May 2016. It was originally founded as two separate companies in 2010, American Brewing and B&R Liquid Adventure. In 2014 American Brewing became a public company trading under the symbol ABRW, and in 2015, the Company acquired 100% of the assets of Búcha® Live Kombucha from B&R. American Brewing then sold their brewing assets to focus on the new business. The Company is the owner of the Búcha® Live Kombucha brand, one of the fastest growing and leading brands in the rapidly growing Kombucha (fermented tea) category. The Company's website is www.mybucha.com.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of the Company including statements regarding American Brewing's expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. American Brewing competes in a rapidly growing and transforming industry, and other factors disclosed in the Company's filings with the Securities and Exchange Commission might affect the Company's operations. Unless required by applicable law, ABRW undertakes no obligation to update or revise any forward-looking statements.

For investor inquiries please contact:

Name: Julie Anderson
Phone: (408) 605-9449
Email: [email protected]
Website: www.mybucha.com

SOURCE: Búcha, Inc.