- Australian Distribution Partner features XFit® and Throwdown® products at 2016 Filex Trade Show
- Eye Fitness expanding Xfit Brands in health club outlets throughout Australia, confirms $750,000 purchase commitment
LAKE FOREST, CA / ACCESSWIRE / June 7, 2016 / XFit Brands, Inc. (OTC: XFTB), a global supplier of functional fitness and MMA equipment sold at retail and fitness outlets worldwide whose brands include XFit Brands®, Throwdown®, and Transformations™, today announced that it has expanded its partnership with Eye Fitness of Australia and has confirmed a USD $750,000 distribution purchase commitment. Fulfilment of the commitment is expected to have a material impact on the Company.
Eye Fitness is one of the leading suppliers of functional fitness equipment to the health club industry in Australia. Xfit® Brands and Throwdown® have been working with Eye Fitness over the past 12 months with excellent sales results across the portfolio. As a result, Eye Fitness has decided to both increase the depth of the portfolio within Australia, and to expand the breadth of countries to fitness accounts in Thailand, Singapore and the UK. Eye Fitness will be expanding the Throwdown® and Xfit® Brand portfolio throughout Australia and other country key accounts in all their fitness operations.
EYE Fitness has continued to develop their relationship with the XFit® brands team showcasing some of their leading products, the UTC and UTC K2 Training Centers at the leading Fitness and Health Expo - FILEX 2016 in Australia recently. Nick Aspinall, co-owner of EYE Fitness commented, "The XFit® Brands portfolio of equipment, combining superiorly engineered multi-functional rigs with unique education programs, is a class-leading turnkey solution. It is allowing us to really forge ahead not only within Australia and New Zealand but also into new markets throughout SE Asia and Europe. XFit® and Throwdown® are globally recognized brands that we are proud to be associated with and work with down under."
Ted Joiner, President of Xfit Brands and Eye Fitness leadership recently met in Australia to debut the latest portfolio innovation at the largest fitness show in Australia. Eye Fitness is rapidly expanding their distribution in fitness outlets in the country as health and wellness becomes more and more popular. Eye Fitness services all of the top Health Club facilities in Australia and has recently been expanding to adjacent markets in South East Asia.
XFit Brands has been growing compound annually in excess of 40% over the past three years, and most recently achieved its highest record sales quarter in history. The recent expansion of the portfolio to a broader functional fitness line with kettle bells, dumbbells, barbells, and other functional fitness items enables the company to provide a one-stop shop for major gym operators. With their global manufacturer network, Xfit brands will ship directly to Australia to facilitate Eye Fitness strategic growth with the quality and value needed to exceed their customer's expectations.
Ted Joiner, President of Xfit Brands and Throwdown Industries commented, "We continue to expand the Throwdown brand internationally with world class partners. Eye Fitness is the most dominant fitness operator in Australia and we are fortunate to have such a great relationship with a great leadership team in the Australia. The Eye Fitness representation of the Throwdown® and XFit® Brands at the Filex Trade Show was impressive on many levels. It is encouraging to see such high demand for our products in Australia, and to further confirm that our one-stop-shop strategy is taking hold with customers around the globe."
About XFit Brands®
XFit Brands, Inc. is one of the leading suppliers of functional fitness brands, products, and equipment sold at retail and fitness outlets worldwide. The company provides a full portfolio of products and services spanning MMA, CrossFit, and other High and low impact fitness regimes and owns the trademarks XFIT® for its Functional Fitness line, Throwdown® for its MMA portfolio, and Transformations® in programming. The company's portfolio of brands and products are sold in many countries around the world and supply many of the leading Gym and Fitness outlets throughout the United States. The Company's websites are www.xfitbrands.com and www.throwdown.com.
About Eye Fitness
EYE Fitness was established to bridge the gap between inactivity across youth and adult populations in Australia by incorporating innovative health and fitness technologies to get more people active. EYE Fitness has solutions for individuals and businesses to all benefit from as well as the elite sport performers. EYE Fitness is dedicated to educating lifestyle balance of everyone through exercise. By providing products, programs and solutions to help more people be more active, more often, EYE Fitness is making a difference to the health of Australia's people and the generations to come.
The EYE fitness management team culminates years of experience crossing industry and knowledge bases to bring organizations real turn-key and proven solutions for health and fitness businesses, not for profit, community facilities, schools and the education system as well as the elite sports and training groups.
Safe Harbor Disclosure
This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of XFit, including statements regarding XFit's expectation to see continued growth. The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. XFit competes in a rapidly growing and transforming industry, and other factors disclosed in the Company's filings with the Securities and Exchange Commission may affect the Company's operations. Unless required by applicable law, XFit undertakes no obligation to update or revise any forward-looking statements.
For investor inquiries please contact:
Scott Cameron
[email protected]
(949) 916-9680
Websites:
www.XFitBrands.com
www.Throwdown.com
SOURCE: XFit Brands, Inc.