The marketing team at Lucid Software was recently named a SAMY 2015 award winner by Utah Business Magazine, which recognizes Utah's top sales and marketing professionals each year
Draper, UT / ACCESSWIRE / December 9, 2014 / Lucid Software's marketing department was recently named a SAMY 2015 award winner by Utah Business Magazine. The award honors the best of Utah's sales and marketing talent, with an emphasis on professionals who have significantly impacted their company's bottom line. SAMY honorees will be featured in the January 2015 edition of Utah Business Magazine.
Led by the Chief Revenue Officer and the VP of Sales and Marketing-Dave Grow and Ryan Butters-Lucid's marketing team developed a data-driven strategy that has garnered over 3 million users around the world. Since the company's founding in 2010, the marketing team has grown from one individual to five. The small team includes specialists in videography, copywriting, SEO, analytics, and strategy.
By continually testing and analyzing its strategy, the marketing team has made dramatic improvement in content approach, onboarding flows, and user experience. As a result, conversion rates have more than quadrupled over the last three years. This heightened brand awareness has also led to coverage in Forbes, VentureBeat, TechCrunch, and Entrepreneur.com.
Another hallmark of Lucid Software's success is its partnership with industry leaders. The company's flagship product, Lucidchart, was one of the first third-party applications in the Google Apps marketplace. Today, it's one of the most-installed applications in the entire Google Apps ecosystem. Lucidchart is also a popular tool for businesses that use Atlassian Confluence, Atlassian JIRA, Google Drive, Google Docs, and other productivity suites.
"We've always been a small and scrappy team, so it feels incredible to receive this award," said Grow. "While the marketing department has worked hard, we'd be remiss if we didn't recognize our colleagues in product and engineering. As a team, we've helped Lucid Software raise $6 million from local and Silicon Valley investors, generate millions of dollars in sales, and support more than 60 employees. This year, the whole company joined forces to bring Lucid into the spotlight, and we're excited to see what's next."
About Lucid Software:
Lucid Software is creating powerful cloud-based tools for the masses. Driving a new way of working, Lucid's lineup includes Lucidchart, the popular diagramming application used to create compelling and attractive visual communications, and Lucidpress, a recently launched publishing tool used to create print and digital content with ease. Founded in 2010 and based in Salt Lake City, Utah, Lucid Software has raised a $5M Series A from investors including Kickstart Seed Fund, Grayhawk Capital, and Peterson Ventures, and early seed funding from Google Ventures and 500 Startups.
SOURCE: Lucid Software