Louisiana Company Helps Businesses Adapt to Digital Marketing
Wednesday, August 13, 2014 2:54 PM
New Orleans, LA / ACCESSWIRE / August 13, 2014 / New Orleans company is working to bring local businesses into the Internet age. "Every business knows that digital marketing is critical to success in today's world," said Brian Hong of Infintech Designs, "but they often don't know how to do it effectively. Why should they? It's not their core competency after all, and most companies don't have the need or the resources to hire their own in-house digital marketing experts."
While traditional marketing channels such as TV, radio, and print advertising continue to be important, the explosion of people using the Internet to search for goods and services means that online marketing has become essential. Businesses need to go beyond simply creating an online presence, Hong said. "It's great to have a website and a Facebook page and maybe a Twitter account, but that's only the beginning. You need to drive people to your pages and engage them. You need to convert them from visitors to customers."
That process is the biggest hurdle most companies face when they are trying to manage their own digital marketing, he said. It requires an understanding of SEO (search engine optimization) techniques, which are complex and constantly changing. "Potential customers are using search engines like Google, Bing! and Yahoo. It's crucial to position your website so that it shows up in the top few search results, or those potential customers may never even see your business. People are only willing to scroll through a page or two of results."
Hong explained that the search engines use different algorithms to rank businesses, and those algorithms change frequently. Key search words can also change over time. "One of our jobs is to stay updated on those processes so we can optimize results for our clients," he said. "When businesses have SEO services explained to them, they are in a much better position to work with us on improving their conversion rate."
The company also tracks and manages PPC (pay per click) advertising. "That's a great tool for businesses, because you can get measurable results from your marketing dollar and adjust your strategy based on that. With traditional marketing channels, it can be difficult to figure out what your return on investment is, and it is typically much more difficult and expensive to change your campaign than with online marketing."
Hong sees enormous opportunity for businesses that adapt to online marketing. "It is incredibly cost effective compared to traditional channels, and the results of well-managed digital marketing are often much more lucrative."
About Infintech Designs
Infintech Designs offers a full suite of online marketing services for business. Their services include graphic design, writing, website development and maintenance, SEO marketing, PPC (pay per click) management, and social media profile management. They are an A rated BBB member. For more information, visit InfintechDesigns.com.
3110 Magazine St., #120
New Orleans, LA 70115
SOURCE: Infintech Designs