Vancouver, BC, Canada / ACCESSWIRE / August 12, 2014 / DraftTeam Fantasy Sports Inc. ("DraftTeam" or "the Company") (CSE:DFS) (OTCPink:DTFS-F) is pleased to announce that it has signed an agreement with Calculus3, a New York City marketing agency, to create and implement two creative performance media campaigns for DrafTeam.com. The new campaigns are set to launch with the start of the NFL season. The first campaign is set to highlight DraftTeam contests on both desk top and mobile devices. The second and concurrent campaign will be geared towards new subscribers for the Company's new mobile App set to launch later this month.
Calculus3 specializes in creating compelling video content to drive lead generation, user acquisition and App downloads. Digital media presents a great opportunity for DraftTeam.com and its shareholders. With the new campaigns and expanded DraftTeam contest offerings, it is expected to assist in mass member scale-up on DraftTeam.com and with it, efficient user acquisition cost.
"We are excited to be working with Calculus3. Their ability to create compelling video commercials for high volume user acquisition channels should enable us to rapidly grow our membership base in a cost effective manner just in time for the busiest time of year for fantasy sports", said John Buttedahl, CEO, DraftTeam Fantasy Sports Inc.
About Calculus3
Calculus3 is a creative performance agency based out of Manhattan, New York. As the rate of advertising innovations accelerates, Calculus3 strives to always stay in the foreground of the innovation curve- striving to deliver effective quant-driven user-acquisition advertising products. We focus on captivating advertising solutions that cuts through to the consumers and drives results. It is our promise to perpetually push the advertising frontier with quantifiable, scalable, and cost-effective advertising solutions delivering high marginal results. Concision and precision, all our moves are calculated. Calculus3 - where skill meets will.
About DraftTeam Fantasy Sports Inc.
DraftTeam Fantasy Sports Inc. (www.DraftTeam.com) is a digital entertainment company focusing on fantasy sports and social gaming. Using its proprietary social gaming platform, DraftTeam currently offers daily fantasy sports contests on its web property DraftTeam.com.
Investor Relations:
Transcend Resource Group: 604-681-0084 Etienne Moshevich Email: [email protected]
For and on behalf of the board of DraftTeam Fantasy Sports Inc.
Michael Young, President
Neither the Canadian Securities Exchange nor its regulations services accepts responsibility
for the adequacy or accuracy of this release.
Forward-looking information
All statements included in this press release that address activities, events or developments that the Company expects, believes or anticipates will or may occur in the future are forward-looking statements. These forward-looking statements involve numerous assumptions made by the Company based on its experience, perception of historical trends, current conditions, expected future developments and other factors it believes are appropriate in the circumstances. In addition, these statements involve substantial known and unknown risks and uncertainties that contribute to the possibility that the predictions, forecasts, projections and other forward-looking statements will prove inaccurate, certain of which are beyond the Company's control. There can be no assurance that any forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. Except as required by law, DraftTeam does not intend to revise or update these forward-looking statements after the date hereof or to revise them to reflect the occurrence of future unanticipated events.
SOURCE: DraftTeam Fantasy Sports Inc.