The Coca-Cola Company(NYSE:KO) has confirmed that it is going to introduce a line of zero-calorie, carbonated, fruit-flavored waters called "Fruitwater" starting April 1. The new line will be part of Coca-Cola's Glaceau unit that makes Vitaminwater and Smartwater.
Fruitwater will be sweetened with the artificial sweetener sucralose, or Splenda. There will be no fruit juice but the drink is "enhanced with nutrients"- Vitamin B, magnesium and zinc. Such a product could entice people looking for an alternative to sugary carbonated drinks. As soft drink consumption slides and drinking habits change, Coca-Cola has smartly diversified its portfolio. In 2007, it paid $4.1 billion for Glaceau.
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Overall sales volume for Glaceau rose 4 percent last year, with the zero calories Vitaminwater up almost 4 percent, and Smartwater, the premium plain water, up 25 percent.
In contrast, sales of regular Vitaminwater with125 calories packed in a 16-ounce bottle were down 8 percent.
A Coca-Cola spokeswoman has said Fruitwater will come in a specially contoured 16.9-ounce bottle and will cost $1 to $1.25. It will be available in black raspberry, orange mango, strawberry kiwi, lemon lime and watermelon punchflavors. The company will make a formal announcement when the launch date nears.
Tesoro Corporation(NYSE:TSO)- Earlier this week, TheStreet reissued their buy rating on shares of Tesoro (NYSE: TSO) in a research report released.
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“Tesoro Corporation (TSO) has been reiterated by TheStreet Ratings as a buy with a ratings score of A . The company’s strengths can be seen in multiple areas, such as its revenue growth, solid stock price performance, impressive record of earnings per share growth, compelling growth in net income and reasonable valuation levels. We feel these strengths outweigh the fact that the company shows low profit margins.”
Meanwhile, FirstEnergy Corp.(NYSE:FE) has announced its quarterly results as well as a dividend.
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The utility company has posted revenue of $3.5 billion and negative earnings of $148 million or $0.35 per share, on a GAAP basis, in its fourth quarter. For fiscal 2012, the total revenue was $15.3 billion and the net loss amounted to $771 million or $1.85.
The Ohio-based company will pay out $0.55 per share of its common stock on June 1 to shareholders of record as of May 7. The company has been paying a similar dividend amount since 2008. Prior to that, FirstEnergy used to pay out $0.50 per share.
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