Nstein Technologies signs an important contract with Canoe.ca

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The reknown Canadian portal will manage its 200+ websites with Nstein's NCM solution

MONTREAL, July 17 / - Nstein Technologies Inc. (TSX-V: EIN), a leader in content management solutions for the publishing, media and entertainment industries, today announced the signing of an important contract with Canoe.ca, a subsidiary of the Quebecor Media group. The organization has selected Nstein's Ntelligent Content Management (NCM) Suite to centralize the management and publishing of all its digital content - articles, images, audio and video files and Web 2.0 user-generated content - on the Canoe.ca network that attracts more than 7.8 million unique visitors per month in Canada.

"We have selected the NCM suite because it has been specifically developed for the press and media organizations. It answers the challenges our industry faces today, such as the need for abolishing the frontiers between print and Web publishing, and for benefiting from the growth of online advertising revenues," said Patrick Lauzon, Executive Vice President of Canoe.ca. "NCM will enable us to centralize our digital assets and publish them more easily. Moreover, the suite will allow us to weave content relationships throughout our network of websites, thus exploiting our assets to their full potential."

NCM: a proven solution

Canoe.ca chose the NCM Suite (Web Content Management, Digital Asset Management and Text Mining) for its capacity to normalize and centralize content in XML format, for its many intuitive functionalities of content publishing as well as for its Web 2.0-oriented tools encouraging user interactivity. The expertise of the Nstein team with major players of the media and press industry and its ability to accompany organizations with the deployment of their Web strategies are also part of the reknown benefits.

"Canoe.ca's great strength lies on extremely popular content, seasoned editorial teams and information products and brands that are now essential destinations on the Web, said Luc Filiatreault, President and Chief Executive Officer of Nstein Technologies. We are excited to deliver to Canoe.ca solutions that will enable them to remain a leader in the e-publishing field while helping them to consolidate their content as well as add value to it. We are proud to be helping the organization offer an environment that is highly dynamic for its users as well as attractive to its advertisers."

Canoe.ca is the 10th large media corporation in 2007 to adopt Nstein's proven content management solutions for the publishing, media and entertainment industries.

About Canoe.ca

Canoe Inc., a Canadian Internet leader, is an integrated company offering e-commerce, information and communication services. It owns the Canoe Network, which, according to the comScore March 2007 Media Metrix survey, attracts more than 7.8 million unique visitors per month in Canada, including more than 4.2 million in Quebec. The Canoe Network includes: Canoe.ca, La Toile du Québec (toile.com), Canoe Money (money.canoe.com and argent.canoe.com), the TVA network site (tva.canoe.com) and the LCN site (lcn.canoe.com). The Canoe Network also offers online services in the fields of employment and continuing education (jobboom.com), housing (micasa.ca), automobiles (autonet.ca), personals (reseaucontact.com), social networks (espacecanoe.com), classified ads (classifiedextra.ca and vitevitevite.ca) and advertising solutions (canoeklix.ca).

About Nstein Technologies Inc.

Nstein Technologies (TSX-V: EIN - News) develops and markets leading-edge content management software for the media, publishing and entertainment industries. Its Ntelligent Content Management Suite enables the centralization, enrichment and publication of textual and rich media assets using advanced text mining. Nstein helps publishers significantly increase their content monetization and reduce their operational costs through cross media publishing and multichannel delivery. Nstein is headquartered in Montreal, Canada, with offices in the USA and Europe. More information is available at www.nstein.com.

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       such.

For further information

Nstein Technologies Inc.: Investor Relations: Bruno Martel, Chief Financial Officer, Nstein Technologies Inc., (514) 908-5406, [email protected]
Media: Rina Marchand, Marketing Manager, Nstein Technologies Inc., (514) 908-5406, [email protected]
Canoe.ca: Patrick Lauzon, Executive Vice President, (514) 847-9155 ext. 2244, [email protected]

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Source: NSTEIN TECHNOLOGIES INC.; CANOE.CA

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