How to Use Google to Write Press Release Headlines
Did you know you can use Google to help write your press release headlines?
It’s true. You don’t always need sophisticated software to get the job done.
In this blog, we’re going to show you how to use Google to your advantage.
First, let's start with the basics and understand the importance of your campaign headline and why it should include a keyword focused on improving search engine optimization (SEO) for your site.
Are press release headlines important?
Think about how you spend your time on the internet.
Odds are when you’re scrolling, the headlines of articles are what get you to stop.
But, that’s only half the battle.
A successful headline not only gets you to stop but click too.
When it comes to your press release headline, it should do exactly that.
It should get someone to press down on their screen, stop, and click to learn more.
Why do you need an SEO-focused keyword in your headline?
Including an SEO-focused keyword in your press release headline is essential.
It gives readers and journalists an idea of what your campaign’s about.
Also, it makes your press release more discoverable which increases your chances of getting media attention and spreading brand awareness.
Your headlines are important and if this has been a struggle for you, don’t worry.
Here are some ways you can use Google to write a press release headline that speaks directly to your target audience.
How to Use Google to Write Press Release Headlines
Your process begins with keyword research.
Keyword research is finding the words people use to search for things they want to buy or learn about.
It's important for SEO and using Google is a good option because of its built-in features.
Here are a few you can use:
Google Keyword Planner helps find keywords for Google ad campaigns. But, just because it's meant for Google ads, doesn't mean you can't use it for your press releases. Remember, once you’ve identified keywords for your brand, you should use them in your marketing channels including press release distribution.
Google Trends is a tool that uses real-time data to analyze the popularity of trending Google search terms. Trending topics are excellent content prompts for press release campaigns.
To get started and discover trending news stories, click on the "Trending Now" tab. If you find one that’s relevant to your brand and of interest to your target audience, use it as the basis for an upcoming campaign.
Those are brief overviews of the free tools Google provides to do keyword research.
There are other ways to use Google to uncover your best keywords for SEO.
Here’s how...
Explore the SERPs
The “SERPs” are the search engine results pages.
These are the pages of results you’re served after submitting a search query.
If you have a keyword or topic in mind, search for it and take a look at the headlines of the content on the first page.
What wording are they using in the headlines?
How are the headlines of the top results structured?
Use this information to create a press release headline of your own.
But that’s not all you can do when studying the SERPs.
Check out the following...
Searches related to
Scroll down to the bottom of the page and you’ll see the “Searches related to” section. This section gives you keyword variations use can use to write your headlines.
Autocomplete
Google also provides an “autocomplete” feature.
When you start typing in the Google search bar, you've likely noticed that Google provides suggestions in a dropdown menu.
Those suggestions are based on popular searches related to your topic.
Keep an eye on those and use them as inspiration for press release topics and headline writing.
Your News, Our Press Release Services
When you use our press release services, you never have to worry about being nickel and dimed to maximize your results.
What you see is what you get thanks to our flat-fee, predictable pricing.
Our tried-and-true press release distribution services have helped thousands of public and private companies around the globe break through the noise of an overcrowded market and secure their piece of market share.
We’re ready to help you too.
Explore our pricing options and if you’re ready to write a campaign, check out our FREE press release template!
It’s a step-by-step guide that walks you through the process of writing a press release so you hit on the most important points.
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