CALGARY, AB / ACCESSWIRE / August 2, 2017 / FanLogic Interactive Inc. (the "Corporation" or "FanLogic") (TSX-V: FLGC) is pleased to announce it has signed a relationship agreement with UMG Media Corp. ("UMG"). UMG is one of the premier eSports companies in North America, offering live gaming entertainment events and online play. With offices in St. Louis and Calgary, UMG has hosted live eSports events in centers such as Orlando, Nashville, Washington, South Carolina, Niagara Falls, and Dallas. UMG Online has hosted over 14 million online matches, and averages over 1.5 million monthly users.
"At UMG, we are always looking to leaders in the industry that have created tools meant to streamline our processes. FanLogic has created such a tool that we are excited to start utilizing. We look forward to working with them for our newsletters and various marketing campaigns," stated Jeff Covington, of UMG.
This relationship allows UMG to utilize FanLogic's proprietary software, FanLogic Connect, as a licensee, to create and publish contest and campaigns for all of its events and properties. FanLogic's cloud-based digital marketing automation software allows the user to handle everything from creative, distribution, management, fulfilment, audit, and reporting. UMG will be using FanLogic's software to plan, create, and execute digital marketing initiatives that build brand awareness and generate qualified targeted leads. Specifically, UMG will benefit from successful conversion and engagement of its user base through contests, offers, or other incentives. FanLogic's proprietary software includes full access to a reporting dashboard, providing UMG with deep, real-time analytics and reporting on the success of its campaigns, through robust tools that measure marketing and advertising budgets for real time return on investment analysis and demographic data. Use of FanLogic Connect enables UMG to tap into the power of shared interests and personal relationships within the company's target markets, producing traceable and quantifiable results in the categories of: lead generation, conversions, app downloads, affiliate revenue, brand exposure, and engagement.
The first project for FanLogic and UMG is the initial launch of the UMG newsletter and user engagement initiative. UMG will be able to utilize the FanLogic platform to assist in disseminating information successfully to the nearly 1.5 million users of its platform. The tools will give UMG the means to communicate and build a closer relationship with its community.
The agreement with UMG is for an initial 12-month term with an option for a renewal for additional terms. With the marketing plans for the next twelve months for UMG, FanLogic is expecting to gain tremendous exposure to a demographic that is sought after by many markets.
FanLogic Connect has also enabled cross platform integrations, extending campaigns across multiple social media networks such as Facebook, Twitter, and LinkedIn, and on both mobile and desktop devices. This cross platform integration will be extremely valuable in the UMG relationship, given that UMG has over 500,000 social media contacts. UMG engages across platforms with its community and this will allow for seamless messaging on multiple networks.
About FanLogic
FanLogic is the market leading digital promotions software company, and creator of the FanLogic Connect platform. FanLogic Connect provides brands and agencies the ability to create unforgettable social campaigns through unique gamification techniques. FanLogic Connect grants clients the ability to monetize their social media following, and grow their existing audience while gathering highly valuable demographic and behavioral information.
For more information about FanLogic, visit: http://FanLogicInteractive.com or http://FanLogicConnect.com.
FanLogic Connect is currently offering a FREE trial of their SAAS solution at www.FanLogicConnect.com.
About UMG
UMG Media Corp. ("UMG") is one of the premier eSports companies in North America, offering live gaming entertainment events and online play. With offices in St. Louis and Calgary, UMG has hosted live eSports events in centers such as Orlando, Nashville, Washington, South Carolina, Niagara Falls, and Dallas. UMG Online has hosted over 13 million online matches, and has over 1.5 million monthly average users. For more information about UMG visit www.umggaming.com.
For more information, please contact:
Randy Brownell
Chief Executive Officer [email protected]
(888) 330-0759
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SOURCE: FanLogic Interactive Inc.