SCOTTSDALE, AZ / ACCESSWIRE / March 30, 2015 / Integrate, a cloud-based marketing software provider that standardizes and automates demand generation, today announced the Integrate Closed-Loop Media Optimizer app is now available in the Oracle Eloqua (NASDAQ: ORCL) Cloud Marketplace. The app provides marketers visibility into media partner and campaign performance as well as a simple way to optimize spend for more effective customer acquisition.
This new app builds upon Integrate's partnership with Oracle Eloqua, announced in July 2014, streamlining and simplifying the user experience for Eloqua customers. Without the need for an API connection, marketers can download the Integrate app in their existing Eloqua interface.
Marketers already utilizing Oracle Eloqua's marketing automation can now easily leverage Integrate to capture a complete view of media program performance to effectively analyze and optimize prospect acquisition programs.
"A critical phase of building your Demand Factory(TM) is automation," shared David Lewis, CEO of DemandGen. "Integrate's Closed-Loop Media Optimizer app not only closes the data measurement loop for program performance but also automates the effort normally required to have both the Eloqua and Integrate databases in sync."
The Integrate app empowers Eloqua marketing customers to:
- Quickly implement closed-loop KPI reporting within Eloqua's Campaign Canvas, making Eloqua KPI data instantly actionable on the user's Integrate dashboard
- Gain a clear line of sight into which campaigns, partners, content and placements are driving the highest ROI so programs can be easily optimized
- Automate real-time returns processing, allowing for more accurate reporting and accounting
- Bring accountability to media within marketing's overall framework, supporting organizational efforts to grow funnel performance and predictability
"There is a disconnect between media and marketing today," said Jeremy Bloom, CEO, Integrate. "Part of that disconnect lies in the inability to fuel marketing systems with accurate media campaign data - and the other part stems from the difficulty doing this in a timely manner. With Integrate's Closed-Loop Media Optimizer app, Eloqua customers are bridging these siloes. They no longer need to wait weeks or months to analyze media program performance. They can increase pipeline and marketing ROI almost instantly."
To learn more, visit the Integrate blog and download the Integrate app in the Oracle Cloud Marketplace here.
About Integrate
Integrate
is a cloud-based marketing software provider, standardizing and
automating demand generation. Integrate's platform empowers marketers to
efficiently acquire more customers from third-party media and offline
data providers. The end-to-end solution automates manual tasks to
streamline workflow, governs prospect data to ensure accuracy and
completeness, and directly injects data into marketing and sales
systems, including Oracle Marketing Cloud, Marketo, Salesforce and
Pardot. Closed-loop integrations and analytics enable marketers to
measure ROI and optimize programs in real-time. Visit Integrate at
http://integrate.com or follow @integrate to learn why thousands of
companies are using the Integrate platform.
SOURCE: Integrate