New York, NY / ACCESSWIRE / October 15, 2014 / We welcome our investors once again to the October issue of the UCP Newsletter. In it you will find the information you need as reported by the management of the various companies that fall under our holding company umbrella.
I thank you shareholders for your emails and continued UCP support. The work continues...Ken
UCP News:
The upcoming Annual Shareholder’s Meeting will be held in Stockholm, Sweden at UCP’s headquarters on October 31st. The November issue will feature the financial results of the meeting, as reported by the CFO, Anna-Karin Darlin.
3Kronor Stockholm
As conveyed to me by the office’s CEO Mia Forsgren, there is a lot of energy going on at 3Kronor Stockholm.
Business wise, we are in a positive strategic loop with our clients, aiming for new effective communications strategies in 2015. We have had successful media workshops with almost all of our clients recently to be able to set the proper plans in place for meeting challenges that are reflected in our present marketplace. This is super exciting and positive.
We are also meeting with new clients all the time since our services offering has expanding from only media to communications, with specific targets in mind. This includes: Technical solutions, RTB, Programmatic, Production, content/social platforms, BI, search, reach, branding and sustainability. All of these new areas are in addition to the core of our media competences.
Within research, we are educating 100% of the company to get a search certificate. What this will mean is that starting Oct 16, 100% of the company will be certified in YouTube. Additionally, we have built a super strong offer within films/commercial in digital platforms. This is an alternative to TV. TV spending has decreased heavily in Sweden. So instead, we are using/watching and engaging in filmed material with consumers more than ever. Therefore two colleagues, Sara and Maya, have created a media package of relevant channels for our clients to effectively meet their goals.
On the new client side, we attained production and media work from Cellbes (e-commerce for women 40+), Destination Järvsö (a resort in the middle of Sweden growing with both summer and winter activities), and a new business start with our client Proffice.
We have also started to incorporate into our work process a method that better understands sustainability. This process is a 7 step system that we will also package to our clients. The process is called: "Sustainability Simplicated" TM.
This is how we see the sustainability work and strategy process:
- Think beyond the environment
Sustainability isn’t just about the environment. Social, economic and environmental are considered the three interconnected pillars of sustainability, and brands need to be aware of all three.
- Know your audience
It’s important to know your target audience and what is driving them. Few people are driven directly by sustainability. Brands that are most successful appeal to what people really want (e.g. saving money, looking good) and align sustainable benefits with this.
- Imagine the future
Brands and businesses need to think about what the future might look like. Think about where your category and consumer might be in 5, 10 or even 20 years’ time and how your business and brand will need to adapt to be sustainable and profitable.
- Reinvent your business
The sustainability challenges facing the world are huge. To reach a sustainable world you can’t take baby steps. You need to understand the systemic changes required in your business models to drive holistic global change.
- Be disruptive
The familiar ideas probably won’t deliver what you need. So be brave and try to embrace unexpected solutions. Don’t be afraid to innovate in order to lead.
- Don’t do it alone
It’s not just important for brands and businesses to communicate internally to share knowledge and skills. You’re likely to need to build external partnerships to help you achieve your sustainability goals.
- Be true to your brand
The sustainability initiatives should never be divorced from the brand. They need to be woven intimately into the brand story, reflect the brand’s purpose and speak in its voice.
- Lose the design stereotypes
Dated stereotypical images and references are fast becoming, well, dated. Brown packaging may seem like a good indicator today, but how will this resonate in 2030 when sustainability has moved up a notch.
- Keep it simple
The world of sustainability isn’t always easy to engage with. So sustainability initiatives need to be easy to understand and easy to action. By changing the language of sustainability, you can open up new audiences.
- It’s alright to be wrong
There’s no exact science to developing successful sustainability initiatives, so brands don’t always get it right first time. But they can also bounce back from mistakes; after all, that’s how you learn. And it’s OK to talk about what you did wrong. It shows courage and character.
In other news, 3Kronor Stockholm will now begin to utilize its agency partnership with Columbus Media International, (a multi-national partnership of independent global media agencies) under Horizon Media, New York stewardship.
What this means, as reported in the trade news (see link below), is that 3Kronor Stockholm’s client Readly, already successful in Europe, will now utilize Horizon Media in the U.S. as there AOR, starting this month. In other words, all media work for Readly will be done by the folks at Horizon Media NY, with cooperation and client media management led by Filip Scheja, Online Director, who is located in 3Kronor’s Stockholm office.
http://www.mediapost.com/publications/article/235060/horizon-media-named-media-aor-for-readly.html
3Kronor Copenhagen
Our Copenhagen office has won the online SHOPUSA business. Marketing campaigns will commence shortly in both the Swedish and Danish markets.
HowCom/HowCom Evolution - Sweden
New to HowCom Evolution is Leo Brouwers, employed on 13 October as Communication Analyst. Leo has a background from Statisticon as a Project Manager and is a graduate of Linköping University.
With regards to client wins, we now add Transportstyrelsen (Swedish Transport Agency). The Swedish Transport Agency is working to achieve accessible, high quality, secure and environmentally aware rail, air, sea and road transport. Transportstyrelsen has the overall responsibility in Sweden for drawing up regulations and ensuring that authorities, companies, organizations and citizens abide by them. The first campaign for us will be providing information about the inherent dangers of the use of mobile phones while driving.
We have also added to our client roster, Fotografiska an international meeting place and Museum where everything revolves around photography. This museum is one of Stockholm's most popular attractions and annually attracts over 500 000 visitors.
As to our current clients, Magine, a cloud based TV platform, will now launch new products on the Swedish market. Therefore, HowCom will plan and buy all media for them this fall.
In sum, from our inception, HowCom has focused on yearly securing a positive cash-flow. This has resulted in HowCom AB, for the second consecutive year, to be awarded a UC Gold, Risk Class 5 for the highest creditworthiness. All Swedish companies are classified in Risk Classes 1 to 5, where 5 means the lowest risk of insolvency. We are very proud of this accomplishment!
Native Clicks – Spain
A new campaign will go live next week for online gaming client BWIN. Also, in the pipeline is collaborative work with Spanish media conglomerate Grupo Prisa. We shall see where this work takes Native Clicks.
In Sight - Norway
Big news from our agency in Norway. New clients:
Moroccanoil - hair care product brand to launch in Norway in November
Izettle - payment solution for small businesses
Bringwell - health food, vitamins
Cellbes - online retail clothing for women
GrandPower - recruitment of temporary work for people over 50 years
As reported, we are now in a very active newbiz phase focusing on selected market segments. We had a meeting with Bohus, a large furniture retail chain. Interesting meeting but they have no plans of changing agency. We will keep in touch with them.
We met with Carlsen & Fritzøe, an independent retailer selling building material, lumber, tools etc. They will change agency and will decide in mid November. We are in a good position to get this client.
New business meetings coming up in October: Eurosko (shoe retailer), and Plantasjen (gardening, outdoor furniture - retail chain)
As to our staff, due to increased demand for digital services, we have moved Annelise Mørken from In Sight to In Sight Digital starting October 1. Annelise will work as project manager and will handle operative performance marketing campaigns like Adwords, RTB, Facebook ads, YouTube ads, Adform tracking etc.
Heidi Garthus is recently employed and started as media advisor. Heidi will be working with existing clients and will also have an active role in our NewBiz activities. Heidi has experience from CAPA (cinema), P4(Radio) and Aller Media (Print)
Rebecka Hoberg, our performance marketing manager, is attending Hyper Island Digital Strategy course in Oslo this autumn.
In sum, In Sight Digital is in a process together with 3Kronor of focusing on sharing competence on RTB and programmatic buying. There will be a new meeting in November. As such, several of our employees are now in the process of getting google certification. Great work In Sight!!!!
About United Communications Partners
United Communications Partners is a communication group with its subsidiaries and operational focus in Europe and North America. For more information please visit our website: www.ucpworld.com or find us on the OTC Market Wire News as well as iHub, news wire gateway to Reuters, DowJones, Bloomberg, Yahoo Finance, WSJ and many more news reporting services.
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United Communications Partners
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Email: [email protected]
SOURCE: United Communications Partners