New Orleans, LA / ACCESSWIRE / Sept 19, 2014 / Brian Hong, of Infintech Designs, says that having a well-designed website is great, but it's only the beginning for businesses to successfully build an online presence. "You have to get people to come to your website or it's useless," Hong said. "That's where SEO comes in."
SEO, or Search Engine Optimization, makes a website easier to find in organic (unpaid) search results. "Say a potential customer is using Google or Yahoo to look for a company that does business in their area. You want your website to come up near the top of the list. If it doesn't, that potential customer is going to find your competitors and they'll get his or her business," said Hong. "SEO strategies are designed to make your website come up closer to the top of the search results to make sure that a potential customer sees your business before they see your competitors."
Hong's YouTube video on SEO explains the importance of optimization. "It's not an easy thing to do," he said. "Each search engine has its own algorithms for ranking websites, and the algorithms change. That's why it's important to keep up to date on the process and adjust your SEO strategy accordingly."
Infintech Designs, an A rated web design & SEO company with the BBB, provides support to businesses with SEO strategy and other services. "We help companies build their online presence through content creation, graphic design, website design and hosting, and paid online advertising," said Hong. "It's an end to end solution."
Digital marketing continues to grow rapidly as more businesses and consumers take to the Internet. The increased number of companies in the online marketplace means it is becoming more difficult to attract customers. Hong believes, "Successful businesses understand that they need a multifaceted approach. They have to have strong branding, a great website, optimization, an active social media presence and paid advertising. Everything works together."
Infintech Designs also manages paid online advertising through Facebook and pay per click (PPC) ads. "That's the companion piece to SEO," Hong said. "Paid advertising allows you to really target certain demographics, and you only pay when someone actually clicks through to your website, so it's very cost effective."
More about these topics and other related information can be found on Infintech Designs's blog.
About Infintech Designs
Infintech Designs offers web design and digital marketing solutions, including SEO, pay per click (PPC), Facebook advertising, graphic design, and writing services, all at affordable prices. Learn more at Infintech Designs.com.
Contact
Brian Hong
3110 Magazine St., #120
New Orleans, LA 70115
[email protected]
504-717-4837