HAWTHORNE, CA / ACCESSWIRE / September 12, 2014 / Following a successful mobile tour with its Curbside Boutique in Spring 2014, Michael Stars is continuing its east-bound push with a NYC-based pop-up store scheduled to open on September 15th. Located at 32 Gansevoort Street in the meatpacking district, the shop is nestled in a prime shopping location to showcase the brand. Michael Stars has commissioned Winston Retail (http://www.winstonretail.com/) to design the nearly 2,000 square foot space using inspiration from the brand’s Malibu, California location. A mix of industrial and natural materials - raw knotty pine, white washed wood, blackened steel and original exposed brick - are juxtaposed with inflections of high gloss white finishes, a vertical succulent garden, modern light fixtures, and warm furnishings for a luxe beachy-cool meets nomadic urban-chic design concept.
The concept store will serve as a showcase for the brand’s most fashion-forward styles, with a focus on the women’s collection, including trend pieces like leather and cashmere sweaters, moto jackets, skirts and dresses, as well as the brand’s legendary tee shirts in a sophisticated palette. The pop-up also gives the retailer an opportunity to sneak peek its new menswear collection, which focuses on perfect layering basics that have a minimalist design with a modern edge. Additionally, the shop will feature accessory brands such as WILL leather goods and Hamid Holloman’s Custom Lifestyle totes and backpacks, as well as customer favorites such as Chan Luu, Raven +Lily, Kyyote and Gorjana. The store will also carry Muubaa and DOMA leather jackets and bottoms, as well as DL1961 denim for women and men.
The pop-up is part of an overall strategic initiative to bring the retailer to eagerly awaiting East coast fans, as well as to showcase Michael Stars’ evolution over the last ten years from the Original Tee Shirt into a full lifestyle brand for men and women. "We're excited to open our doors to New York City and introduce our evolved lifestyle brand to new and existing customers. Michael Stars has become a compelling destination for both men and women looking for high-quality, approachable fashion so rolling out retail in the New York market is a natural next step," says Michael Stars co-founder and Executive Vice President Suzanne Lerner.
The store opens on Monday, September 15 with a grand opening celebration from 7-9pm. RSVP’s may be directed to [email protected].
ABOUT MICHAEL STARS
What started as a brand devoted to creating the perfect tee has evolved into a full collection of luxury essentials that embody the modern California lifestyle. Michael Stars offers an elevated collection which features a wide array of women’s clothing including: cashmere blend knits, dresses, leather staples, bottoms and perfectly constructed basics. The expanded Fall 2014 collection offers men’s classic tees, lightweight sweaters and twill bottoms. The brand is distributed internationally through various department stores, specialty stores as well as branded retail stores and michaelstars.com. True to its name, Michael Stars dresses celebrities including Jessica Alba, Olivia Wilde, Halle Berry, Sarah Jessica Parker, Emmy Rossum and Jessica Biel and is regularly featured in the pages of magazines like Vogue, Harper’s Bazaar, Lucky, Elle and InStyle.
MEDIA CONTACTS:
IHPR
Jenn Cornwall/Brittany Lutzk
[email protected]/[email protected]
SOURCE: Michael Stars, Inc.