SmartMetric Says Recent Report Shows Consumer Adoption Continues To Be A Struggle for Digital Wallet Providers While Consumers Feel More Comfortable With Using Cards - Apple iCloud Data Theft Further Compounds Trust Issue For Mobile Phones


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09/02/2014 [ACCESSWIRE]

NEW YORK, NY / ACCESSWIRE / September 2, 2014 / SmartMetric, Inc. (OTCQB:SMME) Lack of trust of the mobile phone is the biggest impediment to the adoption of mobile phone based payments according to a recent survey of USA consumers. This raises the issue of the long term effects of the most recent data breach of Apples iCloud. While Apple prepares to launch its new mobile payments platform for use with its iPhone 6 phone the data breach of its integrated iCloud service could be badly hurt by the data theft from its servers. Particularly since trust is the biggest concern and single largest issue stopping the adoption of mobile phone based payments.

A June 2014 consumer survey* found U.S. consumers recognize digital wallets as an alternative to cash-based transactions however usage remains a problem. Security concerns remain the main barrier to adoption (46 percent), followed by lack of usability vs. credit cards/cash (37 percent) and not being top of mind as a form of payment at the time of purchase (32 percent). It has been found amongst survey respondents that when a mobile digital wallet has been used it was used for a sub $50.00 transaction.

Resistance to digital wallets surrounds payment security and the lack of any compelling reason to use them. For example, after security concerns, the second most common reason cited for not using them is, "it’s easier to pay with cash, debit or credit cards."

Those in the industry have long said that simply replacing a plastic card with a digital version wouldn’t by itself motivate consumer adoption. That appears to be true. The recent iCloud hack will only compound the mobile phone trust issue.

SmartMetric has developed a safer credit and debit card combining an inbuilt inside the card biometric fingerprint reader with an EMV chip card. The SmartMetric focus on adding biometrics to payments cards is a recognition of the power of biometrics in making transactions safer. There is in excess of 1.6 billion EMV chip cards in use globally with new adoption in the USA predicted to add a further 1 billion EMV chip cards to this number.

SmartMetric is a publicly traded technology company that has added a fingerprint scanner built inside EMV payment credit and debit chip cards thereby creating a second layer biometric authentication protection in defending against card fraud. The company is now actively marketing its technology to card issuing financial institutions around the World.

*Thrive Analytics Research Report- 2014 Digital Wallet Usage Study - some respondents gave multiple reasons.

About SmartMetric, Inc.

SmartMetric, Inc. is a technology company that designs and engineers its own advanced products utilizing the company's expertise in miniaturizing electronics. The company has developed a miniature fingerprint self powered fingerprint scanner and reader that fits inside credit and identity cards that are at the center of SmartMetric Inc.'s advanced biometric products. For more information please visit www.smartmetric.com.

Safe Harbor Statement

Certain of the above statements contained in this press release are forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those indicated in the forward-looking statements as a result of various factors. 


SmartMetric, Inc.

Chaya Hendrick

Office: 702-990-3687

Direct: 786.269.2238 

Email: ceo@smartmetric.com 

SOURCE: SmartMetric, Inc.   

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