"Working with a high-caliber food and supplement manufacturer like Bariatrix sets us up for market success. Bariatrix brings a breadth of manufacturing capability and a firm commitment to consumer quality. It's an exciting development for our business," commented Michael Browne, president and CEO of Trident Brands.
"Bariatrix is extremely pleased that it has been given the chance to work with Trident Brands, Inc. Trident Brands has given our R&D team a remarkable opportunity to work with patented ingredients that will give a clear edge in the competitive weight management and wellness market. We look forward to implementing these ingredients into very practical, yet very unique, food and dietary supplement designs that will enhance consumer enjoyment by providing outstanding taste and ease of use while maintaining at all times our strict adherence to quality and shelf stability," added Gene Lyman, general manager of Bariatrix USA.
Trident Brands holds a 15-year exclusive North American license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast brand. Trident's licensing agreement enables it to introduce a portfolio of nutritional products in categories such as supplements and functional foods using this famous brand mark. Everlast is one of the brands owned by International Brand Management and Licensing (IBML), a worldwide leader in brand licensing.
About Bariatrix Nutrition
Bariatrix Nutrition has been the leader in the field of protein rich food and supplements for medically supervised weight loss programs since 1978. Their products are all based on sound food science and have been developed by a cross-disciplinary team of biochemists, food engineers and scientists – all dedicated to creating great tasting functional food. More information can be found at www.bariatrix.com.
About Everlast Worldwide
The preeminent brand in boxing since 1910, Everlast Worldwide is the world's leading manufacturer, marketer, and licensor of boxing, MMA, and fitness equipment. From legendary boxing champions Jack Dempsey and Sugar Ray Robinson to MMA Champions Randy Couture and Jon Jones, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality, and authenticity, Everlast is a necessary part of the lives of countless champions. Based in Manhattan, New York, Everlast's products are sold in more than 75 countries across 6 continents. Everlast Worldwide is a wholly-owned subsidiary of International Brand Management and Licensing (IBML), a global company and manager of worldwide sporting goods and apparel brands. For more information, visit www.everlast.com.
About Trident Brands, Inc.
Trident Brands, Inc. is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. The company's management team has expertise in developing and commercializing consumer products in global companies and specialty markets. Trident is currently targeting growth opportunities in brand and consolidated licenses, consumer goods such as functional foods, supplements, and beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms. Trident Brands holds a 15-year exclusive North American license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast brand. Trident's licensing agreement enables it to introduce a portfolio of nutritional products in categories such as supplements and functional foods using this famous brand mark. Everlast is one of the brands owned by International Brand Management and Licensing (IBML), a worldwide leader in brand licensing.
This press release contains "forward-looking statements" within the meaning of the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are not historical facts. These statements can be identified by the use of forward-looking terminology such as "believe," "expect," "may," "will," "should," "project," "plan," "seek," "intend," or "anticipate" or the negative thereof or comparable terminology, and include discussions of strategy, and statements about industry trends and the Company's future performance, operations, and products. Such statements involve known and unknown risks, uncertainties and other factors that could cause the Company's actual results to differ materially from the results expressed or implied by such statements. Such risks and uncertainties include, without limitation, market acceptance of the Company's forthcoming line of nutritional products; the Company's compliance with applicable Food and Drug Administration regulations; the Company's reliance on third-party contractors to mix and produce its products; the Company's ability to develop an effective marketing strategy; the Company's ability to control advertising and marketing costs; the Company's ability to develop and increase awareness of its forthcoming brands; the success of the Company's marketing focus to retail buyers; the Company's exposure to product liability claims and intellectual property claims from third parties; and the Company's reliance on the expected growth in demand for its products. For a discussion of these and other risks and uncertainties see "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the Company's public filings with the SEC. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. The Company has no obligation to update the forward-looking information contained in this press release.
Trident Brands, Inc.
SOURCE: Trident Brands Inc.